How my CGO saves me 8+ hours/week

Stop doing all your email marketing yourself

Every week I publish:

• 7 LinkedIn posts

• 1 new lead magnet

• 4 emails newsletters

All while working with 8+ different agency clients at the same time.

Now, one of the biggest reasons I’m able to produce so much is because of my Content Growth Operator (CGO).

We’ve been working together for over a year now.

When we started, he was primarily helping me with LinkedIn stuff.

But as my email list grew and we built out our LinkedIn systems, he also started to take on more work on the email front.

So today I want to share 4 things he helps me with each week on the newsletter/email side.

That way, you can get a better sense of what to delegate to your assistant (or other team members) as your newsletter grows.

Task 1: Drafting templated emails

Every week, my CGO helps me draft 2 types of emails:

• Weekly roundup emails. These have a very clear and repeatable format. So he drafts them using our templates and AI prompts. Then I QC and edit before we send them out.

• Welcome/delivery emails for new lead magnets. As I mentioned, we publish a new lead magnet every week. And as part of this workflow, we always set up a delivery email so people can get access to the asset after they sign up. So he helps me draft all of these using our templates and prompts as well.

Here’s the key insight:

First, you need to create email templates for your recurring emails (weekly roundups, delivery emails, etc.).

These templates should outline the structure, tone, and key sections.

You also want to create AI prompts that your CGO can use to help draft these emails efficiently.

Once that’s in place, here’s the workflow:

1. CGO drafts the emails using your templates and prompts

2. You review & edit (this gets faster over time as they learn your style)

3. Approve & hand off for scheduling

Pretty straightforward!

Task 2: Uploading & scheduling emails

I use ConvertKit for most of our emails.

We generally batch create all our content for the week ahead on Sundays, and then he uploads and schedules all the emails on Mondays.

We also have a paid newsletter on Substack that we send once per week.

I write those emails entirely by myself, but he helps me upload them to Substack as well.

Here’s the workflow:

1. I batch create all the email content on Sundays

2. CGO uploads to the email platform (ConvertKit, Substack, etc.)

3. CGO schedules each email for the appropriate day and time

Pretty straightforward.

But the time savings add up fast when you’re doing this every single week.

Task 3: Researching & drafting lead magnets

We have a series of prompts to brainstorm new lead magnet ideas, so each week he ideates new potential assets we could create.

Once I’ve decided on the idea we want to sprint on, he helps me:

• Curate resources

• Draft some of the content using existing material (if we have it)

• Do research that I can then use to create the final content

Here’s the 5-step process:

1. Ideate new lead magnet concepts - Your CGO uses AI prompts to brainstorm 3-5 potential lead magnet ideas each week

2. Select the concept to pursue - You review the ideas and choose which one to create

3. CGO curates resources & examples - They gather all relevant resources and organize everything

4. CGO drafts initial content - When possible, they draft sections using your existing content (LinkedIn posts, newsletter issues, etc.)

5. You finalize the asset - You add your unique insights, refine the messaging, and create the final version

Important note: I still create 80-90% of my free assets myself.

But having my CGO handle the research, curation, and first-draft compilation saves me hours each week.

What used to take 8-10 hours now takes 1-2 hours per week.

Task 4: Building landing pages & automations

Lastly, my CGO also helps me build landing pages and automation flows in ConvertKit.

We use these flows to capture email subscribers from our lead magnets and deliver the assets via email after someone subscribes.

Here’s the workflow:

1. Create your templates & SOPs - First, you build your standard landing page template and automation sequence template. Document the process with screenshots and clear instructions. This is a one-time investment.

2. CGO clones & customizes landing page - When you have a new lead magnet, your CGO clones your template and customizes it (headline, benefits, preview image, opt-in form)

3. CGO sets up the automation - They clone your template automation sequence and customize it for the new lead magnet (delivery email, follow-up emails, subscriber tagging, etc.)

4. Test & QC the full flow - Your CGO tests the entire flow, then you do a final QC review before launching

Important note: At first, you’ll need to own this whole part of the process.

However, after a rep or two, you can create templates and an SOP so that your CGO can take these tasks off your plate.

That’s exactly what I did.

And just like all the other tasks we’ve covered so far, this saves me a few valuable hours each month.

How to find YOUR delegation opportunities

Now, here’s the thing.

These are the 4 tasks that made sense for me to delegate.

But your email marketing workflow might look totally different.

So I created an AI prompt that will help you identify the tasks YOU could templatize, systematize, and eventually delegate to your own assistant or CGO.

Here’s the framework it follows:

• Step 0: Identify tasks - The first step is to identify potential opportunities for you to create systems and delegate repeatable tasks. That’s why we start with an interview.

• Step 1: Create templates - The next step to building efficiency is to create templates for yourself. This forces you to document your process.

• Step 2: Do it faster yourself - Once you have templates, you can do the tasks faster and more easily, without thinking about it.

• Step 3: Delegate - And once it’s templatized, it becomes much easier to hand off to someone else (whether that’s a CGO, VA, or even AI).

Here’s the prompt: