The $10,000 Newsletter Format (Part 2)

How to avoid the Generic Newsletter Graveyard

Hey, Daniel here!

Welcome to issue #9 of AI Email Marketing Prompts - the paid newsletter that helps you use AI to create high-converting:

• Newsletters

• Lead magnets

• And email sequences

…all in just a fraction of the time.

Welcome to Part 2 of our mini-series on building a High-Converting Newsletter.

Last week, we helped you create a High-Converting Newsletter Format by

• Choosing a signature asset to analyze

• And building a reusable framework to break it down each week

That way, you never start from a blank page again.

(And you can actually start driving revenue with your emails!)

Now this week, we're digging into the second part of this process.

We'll walk you through how to create a clear value proposition and pick a compelling name for your newsletter - so you can get the right people to sign up for it in the first place.

Let’s go.

The "Generic Newsletter Graveyard"

Having a clear, compelling, and repeatable Newsletter Format is the foundation of your newsletter strategy.

It’s going to enable you to:

• Create valuable newsletters consistently

• AND to consistently drive sales & revenue from your emails

But here’s the thing:

You can write the most valuable newsletters in the world…

But if no one is signing up to read your emails, it doesn’t matter.

Even when people manage to publish a few issues, they often run into another wall:

• ❌ Their newsletter lacks a clear promise

• ❌ Their newsletter landing page copy is… meh

• ❌ Their (potential) audience doesn't know what to expect (so they just bounce)

• ❌ And as a result, their opt-in rates are terrible and they struggle to get more of the right people to read their emails

Now, if you’ve been reading closely, you might’ve noticed that the root of all these problems is the first bullet I listed out:

Lack of a clear promise.

If the value of your newsletter isn’t clear (and differentiated), you can’t write great copy for your landing page.

And if your landing page copy isn’t great, people won’t give you their email. (And I know because before I knew better, I made this mistake a gazillion times myself!)

Luckily, this is fixable.

The Magnetic Newsletter Formula

If you want the right people to sign up for your newsletter, you need 2 things:

A clear "what's in it for me" and a memorable hook.

In other words:

• A value proposition that tells readers exactly what they'll get

• And a name that reinforces your positioning

This is how you go from “having another newsletter” to having a marketing asset that feels like a product & gets people excited to read your stuff.

It also makes your job easier - because you'll always know what you're promising (and delivering) in every issue.

Think about the newsletters you actually open:

• They promise something specific.

• They deliver consistently.

• And you remember their names.

That's not an accident. That's strategic positioning.

Here's a perfect example from Jake Ward’s newsletter - notice how specific and outcome-focused this promise is.

He leads with a transformational promise (profitable audience), backs it up with concrete deliverables (5 templates, 3 profile examples, 1 creator spotlight), and even adds a bonus to sweeten the deal.

When your value prop is this clear, signing up becomes a no-brainer.

Now, how do you actually, tactically go about nailing your positioning?

How To Nail Your Newsletter Positioning

These are the steps I always follow whenever I’m helping a friend, a client, or a student think through the positioning of their newsletter:

Step 1: Creating Your Value Proposition

Your value proposition is your promise to the reader.

And as part of this promise, there are 3 things you’ll want to clearly articulate:

• What your emails will cover

• What people will get out of them

• And why that’s valuable

They key is to be very specific about the result or the transformation that you want to deliver for help them (instead of highlighting “topics”).

Here’s a simple but proven formula you can use to articulate your newsletter value prop:

"Every [frequency], you’ll get [what you cover] so you can [benefit] without [pain point].”

After clarifying your value prop, we can move on to the next step:

Step 2: Naming Your Newsletter

When brainstorming newsletter names, there are 3 key “notes” you want to hit.

You want your name to:

• Clearly reflect the content

• Be easy to say and remember

• And reinforce your positioning

2 examples:

• Funnel Breakdowns

• Mozi Money Minute

Both of these names are short, sticky, and clear.

You read them & you immediately know what you’ll get:

• Funnel Breakdowns → Funnel analyses

• Mozi Money Minute → Tactics to make money in 1 minute

You want your newsletter to feel like a product (not like a newsletter).

Make sense? Cool!

Let’s dig into this week’s prompts then.

Your Value Prop & Naming Generator Prompts

Just like last week, this week’s issue comes with a Double Prompt Combo:

• The Value Proposition Generator: Generate 10 strong value propositions based on your unique newsletter format.

• And The Newsletter Name Generator: Effortlessly brainstorm name ideas that are clear, memorable, and aligned with your positioning

Now, for these prompts to work, you need to clarify your High-Conversion Newsletter Format first (which we showed you how to do in the previous issue).

Otherwise, your AI won’t have enough context to create value props off of.

The nice thing is - since these prompts are meant to work in tandem with the previous ones, you don’t have to share any additional context.

Just copy/paste them into the same chat and you’ll be off to the races.

Pro tip: Run both prompts back-to-back. Pick your favorite value prop first, then use it to inform your naming options. The clearer your promise, the easier the name becomes.

Without any further ado, here’re the prompts: