[New AI Prompt] The Quiz Funnel Builder

(Using Daniel Priestley’s proven formula)

Daniel Priestley has made millions of dollars using quiz funnels.

In case you’re not familiar, he’s the co-founder of ScoreApp - a quiz funnel tool used across 150+ industries.

Here’s the exact 3-part framework he uses to create high-converting quizzes (plus an AI prompt to build your next quiz in a fraction of the time):

Part 1: Contact Information (Questions 1-4)

Name, email, phone (optional), and location (captured automatically via IP).

He collects this information upfront - so even partial completions become leads.

This is key.

Most people put contact info at the end. But if someone drops off at question 8, you’ve got nothing.

That’s why asking for this information first is so crucial.

Now even a 50% completion rate still gives you the lead.

Part 2: Best Practices Questions (Questions 5-14)

These are 10 yes/no questions about whether they’re doing the things they should be doing.

For example, if it’s a fitness quiz, you’d ask someone things like:

• Do you track your calories?

• Do you work out 3-4 times per week?

• Do you get 7+ hours of sleep?

These questions do two things:

1. Generate their score (e.g. 75 out of 100)

2. Tell you exactly where they’re struggling

If someone answers “no” to tracking calories but “yes” to everything else, you know exactly what to focus on when you follow up.

Part 3: The Big 5 Qualification Questions (Questions 15-19)

This is where the real magic happens.

These are the questions that will help you assess whether or not someone is a good fit for your offer (or which of your different offers makes the most sense for them, if you have multiple).

Let me walk you through each of them real quick:

Question 1: Which best describes your current situation?

Give them 4-5 options.

For example, if you’re building a quiz targeting professionals who want to become better public speakers, your options could be:

Student, First 5 years of career, Manager, Senior leader, Executive.

Now you immediately know their starting point and experience level.

Question 2: Which describes your desired outcome in the next 90 days?

Again - give them a list of specific outcomes to choose from.

They’ll tell you exactly what’s driving their decision right now.

(Note the question is anchored to a specific timeframe, by the way. That’s intentional and very important.)

Question 3: What obstacle is stopping you? Or what have you tried that hasn’t worked?

Once again - give them 3-4 common obstacles to choose from.

This question will allow you to discover their biggest pain point AND what solutions they’ve already tried before (which can be extremely helpful once you try to address potential objections later on in the process).

Question 4: Which solution would suit you best?

This is a subtle but very powerful question.

Because it reveals their budget without asking the question directly.

It also gives you a sense of the level of help/access/support they’re looking for (which can then inform the specific offer you present).

Some of the options you could include here:

Education/training, One-to-one coaching, Software, Done-for-you service.

Obviously, if you don’t sell services, for example, you don’t want to include that as an option (the key is to include the different levels of support that you actually offer).

Question 5: Is there anything else we need to know?

Lastly, this is an open text box question - and it should be optional.

Now, a lot of people don’t really use but some others reveal super valuable info that would otherwise miss out on (things like “I have budget but need to spend it by end of month.”).

So, it’s definitely worth having.

Now, you might be wondering…

“What happens after someone completes the quiz?”

Great question!

The Results Page

After someone has answered all 20 questions, they get a customized results page based on their answers:

• Their overall score

• 3 personalized insights (based on their goals/pain points)

• Next steps tailored to their qualification level

Now, here are some of the examples of the different CTAs someone might (depending on how they answered the few final questions):

• A high-qualified lead gets offered a call.

• A mid-qualified lead gets invited to a webinar.

• A low-qualified lead gets free content.

The entire experience takes 3 minutes.

And according to Daniel, 20-40% of people who land on one of his pages complete the whole quiz (which is wild).

Why This Works

Now, here are a few things make this framework so effective:

1. Contact info first — You capture the lead even if they don’t finish

2. Yes/no questions — Low friction, easy to answer, keeps momentum

3. Score-based results — People love knowing where they stand

4. Qualification built in — You know exactly who’s worth your time before you ever talk to them

5. Personalized next steps — The CTA matches their pain points and readiness to buy

Which means you have a whole lead qualification system disguised as a quiz (that people actually get value from).

Now, as usual, I’ve put together a whole prompt to help you implement this framework in a fraction of the time :)

The Quiz Funnel Builder Prompt

Here’s a prompt to help you build using Daniel’s exact framework: