Writing a sales page can feel extremely daunting.
On top of that, it can be very time-consuming:
A decent sales page can easily take tens of hours of intense, focused work.
But there's no way around it:
If you want to sell a digital product online, you need an effective sales page.
You can write & send the best emails in the world... but if your sales page doesn't seal the deal, then your launch is going to flop.
Luckily, I've found a way to streamline this entire process using AI.
But before I share with you my Million Dollar Sales Page prompt, let me walk you through the framework behind it.
The Million Dollar Sales Page Formula
First off, there's a gazillion copywriting formulas for writing sales pages...
Do they all work?
Honestly, I don't know. I'm sure a lot of them do, I just haven't tried them all.
But I can tell you this:
If you implement it right, this framework I'm gonna share with you can work VERY well.
And I know because we've used it to write sales pages for multiple digital products that have generated multiple 6 figures in revenue:
Ship 30 for 30
Full Stack Writer
Low-Ticket Launchpad
Category Newsletter Creator
Just last week, we launched a new product called LinkedIn AI, which generated $211,000+ in revenue in just 7 days.
And this is the exact copywriting formula we used to write the sales page of this product.
So with that in mind, let me walk you through how it works.
The 11 Sections Of A High-Converting Sales Page
Believe it or not, you need a LOT of copy to sell a product...
Even if it's not worth thousands of dollars.
The reason is simple:
Before making any kind of purchasing decision, people need to be educated. And there's a series of questions they usually need answers to (whether they know it or not).
Most of these "questions" might seem obvious to you because you created the product. But they're not obvious for everyone else.
So that's the job of your sales page:
To educate the reader & give them all the information they need to decide whether they should buy your product or not.
Now, here's a quick breakdown of the 11-part formula we use to accomplish this:
Hero – Hook readers immediately with a bold promise
Quiz – Call out who the product is for (the more specific, the better)
Instructor – Establish authority & trust
Proof – Share tangible results that prove your expertise
Problems – List the 7-10 pain points your audience faces
Mistakes – Deep dive into the 3 biggest mistakes they make in solving those problems
Everything Included – Walk through every single deliverable inside the product
Bonuses – Introduce your irresistible bonuses
Last Nudge – Create urgency (if your offer has a real deadline)
FAQ – Answer every potential objection they could have
Guarantee – Explain your guarantee and remove the risk from the decision.
If you'd like to see an example of this entire framework in action, check out the sales page we used for our most recent launch.
Just keep in mind: the “real” landing page has been archived because this product isn’t available for sale anymore - so this is just a dummy duplicate.
Now, as you can see, this framework is relatively straightforward.
But of course, there’s always nuances!
So, let me share with you a few pro tips…
3 Tips To Take Your Sales Page To The Next Level
Here are 3 subtle but powerful upgrades you can make to increase the effectiveness of your sales page:
Tip #1: Sprinkle testimonials throughout
You can also have a full section where all you do is share testimonials.
But even if that’s the case, I’d still recommend including at least 3-4 different testimonials throughout the sales page.
That way, people can get hit with those as they read or scroll through.
Tip #2: Make your product feel as tangible as possible
Just because you have a “digital product” doesn’t mean you can’t showcase it.
Take screenshots of the most visually appealing sections of your product and add them to your “Everything Included” section.
(And please, don’t half-ass your screenshots. Make them look good!)
Tip #3: Use countdown timers to create urgency
Lastly, if you’re running some kind of expiring or time-sensitive offer, I’d also recommend adding countdown timers throughout the page.
But remember: only use them if there’s a real deadline. People aren’t dumb - if you try to fake urgency, you’ll immediately lose their trust
Now, let’s talk about how you can use AI to get your first sales page draft ready in 20 minutes (instead of 20 hours ).
The Million Dollar Sales Page Prompt
To make my (and my team's) life easier, I've created an AI mega-prompt trained on the exact framework I just walked you through.
And today, I want to share it with you as well.
All you have to do is:
Open your preferred LLM/AI tool
Copy/paste the prompt below into a new chat
Fill in the "Input" section with your own information
Then watch AI do most of the heavy lifting for you!
But here’s a pro tip:
If you can, I highly recommend sharing all (or at least some) of the content included in your product along with this prompt.
That way, the LLM can have a better sense of what you cover and the things it should speak to in the copy!
Now, without any further ado, here's the prompt:
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