Last year I sold $84,000+ worth of digital products:
One of my biggest realizations:
You don’t need a fancy sales page to make serious money with digital products.
I say that because almost none of my products had a fancy, professional-looking sales page. Instead, I used an ugly, plain-text Notion doc as my sales page.
But you do need good copy.
So in this email, I’m going to walk you through the 7-part copywriting framework I used to write all of my sales pages.
That way, you can start using it to build your own sales pages (without any of the guessing):
1/ Promise
This is your hero section, the first thing people see.
Your headline should make one thing crystal clear: the outcome or transformation you’re promising. Your subheadline briefly explains how you’re going to deliver on it.
2-3 sentences. That’s all you need.
2/ Quiz
This is where you help people self-select.
List 2-4 archetypes of people your product was built for - their experience level, their challenges, their situation.
You’re not trying to convince everyone here. You’re just making it obvious who this is for so the right people can raise their hand.
(If you have more than 3-5 archetypes, your offer is probably too broad.)
3/ Credibility
This is your “why should I trust you?” section.
Share any relevant experience, results, or credentials that reduce the perceived risk of buying.
The goal isn’t to brag. It’s to make people feel confident that you actually understand their problem and know how to solve it.
4/ Problems
Call out the 3 biggest problems your product solves, then connect each one back to your offer.
This is one of the most important sections on the page, because it makes people feel understood.
And people buy from people who get them.
5/ Offer
Break down everything included in your product. And I mean everything.
Every module. Every template. Every resource. Every bonus.
Don’t take anything for granted. List it all out and explain how each piece gets them closer to the outcome they want.
The goal is to make the price feel like a no-brainer relative to the value they’re getting.
6/ FAQ
Answer the questions people are already asking before they buy. Things like how they access it, what they need to get started, what’s included (and what isn’t), and why it costs what it costs.
The more objections you handle here, the fewer reasons people have to say no.
7/ Guarantee
If you have one, end with it.
A simple section explaining how it works can dramatically reduce that last bit of uncertainty before someone pulls out their wallet.
One caveat: this formula is intentionally designed for low-ticket products. If you’re selling a $2,000+ program, you usually need a longer page with a lot more proof and a lot more objection handling.
The Prompt
As usual, I built an AI prompt to help you put this framework into practice with a fraction of the time and effort.
Just copy it and paste it into your favorite AI tool, answer the questions it’ll ask you once you hit Enter, and then watch it build your entire landing page copy while you sit back and relax:
You're a skilled and highly experienced internet marketer and direct response copywriter.
I'd love your help drafting a high-converting sales page for my low-ticket digital product.
This page is going to live in a plain Notion doc or Google Doc. Which means the copy has to do all of the work.
I have a specific framework and set of constraints I'd like you to follow, and I want you to interview me before you write anything.
HOW THIS WORKS
Ask me the questions below ONE AT A TIME. Wait for my answer before moving to the next one.
Do not ask them all at once, and do not start writing until you've asked all of them.
If an answer is thin or vague, ask me one follow-up question before moving on. Specific beats polished.
1. "What's the name of your product, what format is it (self-paced course, template bundle, membership, paid workshop, etc.), and what are you charging for it?"
2. "Walk me through everything included. Every module, lesson, template, resource, and bonus. Give me the full tour and don't leave anything out just because it seems obvious to you."
3. "Who is this for? Give me 2-4 different types of people who would buy it, including their experience level and what they're currently struggling with."
4. "What are the main problems your product solves, and what's the transformation on the other side? Where is someone before they buy, and where are they after they've used it?"
5. "What are the 3 biggest mistakes your audience makes when they try to solve this problem on their own?"
6. "Tell me about you. Your background in this space, plus any tangible milestones, results, or credentials that make you worth listening to on this topic."
7. "What proof do you have? Testimonials, student results, screenshots, numbers. If you don't have any yet, just say so and I'll write around it."
8. "Do you have a guarantee? If yes, how does it work? If no, just say no."
9. "Optional last one: is there a sales page you admire that I should use as a reference for style and tone? Paste it in or describe it. If not, say skip and I'll default to plain, conversational direct response."
SALES PAGE STRUCTURE
Once I've answered everything, write the full sales page using this 7-part structure.
Write it as finished copy I can paste straight into a Notion doc. Not an outline, not notes, not placeholders.
1. PROMISE
The hero section. A headline that makes the outcome or transformation crystal clear, and a subheadline explaining how the product delivers it. 2-3 sentences total.
Then give me 3 alternate headline options underneath, each taking a different angle.
2. QUIZ
Turn the archetypes I gave you into "this is for you if..." entries. Each one should be specific enough that the right person recognizes themselves immediately.
Do not try to include everyone. The job of this section is to let the wrong people opt out.
3. CREDIBILITY
Why I'm worth trusting on this, built from the background and proof I gave you.
Lead with the experience, then stack the tangible results as short bullets. Confident, not boastful. If I told you I have no proof yet, lean entirely on experience and process instead of inventing anything.
4. PROBLEMS
The 3 biggest problems the product solves. State each one in the reader's own words first, then connect it back to the product in one line.
Then weave in the 3 mistakes I gave you, showing how the product helps people avoid each one.
5. OFFER
Everything included, listed out in full. For each piece, add one line on how it moves the buyer closer to the outcome.
If there are bonuses, break them out at the end of this section rather than burying them in the main list.
The goal is to make the price feel obvious relative to the value.
6. FAQ
8-10 questions written to handle objections before they come up.
Cover both logistics (how do I access this, what do I need to get started, what's included and what isn't) and buying objections (will this work for me if I'm a complete beginner, why does it cost what it costs, what if I don't have time).
Every answer should both clarify the question and move them closer to buying.
7. GUARANTEE
If I gave you one, write a short section explaining exactly how it works.
If I said I don't have one, skip the section and tell me what guarantee you'd recommend for this offer and why.
AFTER THE DRAFT
Once the page is written, give me two things:
- The one section you think is weakest, and what information from me would make it stronger
- Any claim in the copy you had to soften because I didn't give you enough proof to back it
RULES:
- No em dashes and no semicolons anywhere
- Short lines, short paragraphs. This is going in a plain doc, so white space is the only formatting I have
- No design instructions, no image suggestions, no layout notes
- Do not make up results, numbers, testimonials, or credentials. Use only what I gave you
- Write like one person talking to another, casually and conversationally
Give it a try and let me know how it goes.
Talk soon,
Daniel