We helped our clients pull off some awesome wins, and every week I shared a new tactic (plus a ready-to-use AI prompt) to help you profit from your newsletter.

Chances are, though, you missed some of them.

So here’s a roundup of my 4 issues from July, all in one place:

1/ Your sales calls are an email gold mine.

Every call is packed with the exact questions and objections your buyers have before they buy.

Luckily, there’s a simple way to turn those into an endless stream of emails - so you never run out of ideas again.

Click here to see how it works.

2/ Our 6-figure newsletter publishing strategy.

Over the past 6 months, we’ve helped a client drive $400k from his newsletter.

In this post, I break down the exact cadence we’ve used to make this happen.

Click here to see the cadence.

3/ This launch tactic nearly doubled our sales in one day.

Most email launches have a big spike on day one, a big spike at the end, and a big dip in the middle.

There’s one tactic that fix this though.

We recently used it in a launch and we nearly doubled our sales in 24 hours.

Click here to see the tactic.

4/ How to personalize your launch emails (the 80/20 way).

Everyone likes to talks about email personalization.

Almost nobody actually does it - usually because it sounds like a ton of work.

But there’s a way to inject personalization and make your emails more substantially more compelling - with a relatively simple setup.

Click here to see the full guide.

Which of these was your favorite?

Hit reply & let me know.

Daniel

But almost no one talks about repurposing your best emails.

Which is strange - because the same logic applies.

If an email performed well once, you should send it again.

Whether it was a sales email or a free-value newsletter, a proven winner is always worth running back.

Still not sold?

Here are 3 reasons why you should be doing this (if you’re not doing it already):

• What worked once will (almost) always work again - don’t ask me why, that’s just how it works.

• Most of your readers never saw it the first time - even a “successful” email only reaches a fraction of your subscribers.

• And even the people who did see it can still benefit from a reminder - as Hormozi says, people need to be reminded more than they need to be taught.

The key?

Timing.

You don’t want to resend the same email a week later.

Wait 6-8 weeks, make a few tweaks, and run it back.

Now let me give you 2 examples.

How we repurpose our best emails across our verticals

At our Premium Ghostwriting Academy, we have a handful of marketing emails that consistently book dozens of discovery calls every time we send them.

So every few weeks, we find one of these proven book-a-call emails, tweak it a bit, and resend it.

Works like a charm every time.

Also back when we were running our flagship writing program, Ship 30 for 30, multiple times per year as a live cohort, we used to have a series of launch emails that were 100% proven.

In fact, every time we would send them they would crush.

So once we knew that was the case, we started to include them in pretty much all of our launch sequences. Usually, we would set things up where at least 50-70% of our emails for any given launch were coming from this repository of proven hits.

That gave us a certain degree of certainty that the would perform well while also leaving some room for experimentation (so we could continue to find new bangers over time).

The Prompt

As usual, I put together a prompt to help you find and repurpose your best emails.

Now, there’s one quick pro tip I wanna share before I let you try it:

If your email marketing tool of choice has an MCP (Kit and beehiiv both do, for example), I highly recommend connecting your go-to AI tool to it (if you haven’t already).

That way, as you start to answer the questions your AI tool will ask you based on the instructions of the prompt, you can ask it to use the MCP to look at the data inside your own email tool - which will make this whole exercise much easier AND productive.

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(If you implement this, you’ll never run out of email ideas again.)

I call it Sales Call Mining.

Every call you get on is a goldmine of questions and objections from people who are this close to buying from you.

And those questions are usually the best email prompts you’ll ever get - because they come straight from the mouths of your actual buyers.

So here’s what you should do:

• A few times a month, pull up all your sales call transcripts from the past few weeks

• Drop them into a tool like Claude or ChatGPT

• Ask it to pull out the most common questions and objections prospects raised

• Turn each one into an email (or a LinkedIn post)

Pro tip: if you use a service like Fathom or Granola, you can actually connect it to Claude via MCP and then Claude can pull up the transcripts for you without you having to copy and paste anything.

That’s it.

Your buyers are telling you exactly what they need to know before they work with you. And now, you can answer those questions at scale.

Why it works

There are 3 reasons why I love this tactic:

• It kills the “what should I write about?” problem - your prospects are literally telling you what topics to write about on every call. So as long as you listen, you’ll never stare at a blank page again.

• One question on a call means dozens of silent prospects - if one person asked it out loud, chances are plenty of others are wondering the same thing. And that unanswered question might be the exact reason they haven’t booked a call with you yet.

• It warms up future prospects before they ever talk to you - when you handle the objection in an email, it’s already dealt with by the time you get on a call. So as a result, you spend less time answering the same questions and more time closing.

Advanced Hack: Build A Full Pre-Call Sequence

Once you’ve written enough of these emails, compile them into a pre-call sequence you send to everyone who books a call with you (before the call happens).

It’s a great way to maximize intent and show rates.

My friend Matthew Brown did that recently and he’s had awesome results.

He fed Claude a stack of his sales call transcripts, had it build a list of the top 10 questions prospects ask before buying, and then wrote a full pre-call sequence answering every one of them.

Now everyone who books a call goes through this whole sequence before they even jump on the call.

His open rates are through the roof. And he’s had prospects tell him they loved getting those emails beforehand because it answered a lot of questions that were already in their head.

The Prompt

Now as usual, here is a prompt to help mine your sales calls and turn them into emails:

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And the coolest part is - our strategy has actually been super simple:

• Every week we send 3 newsletters

• Every month we build a new evergreen sequence

• And every 2-3 months we run a launch sequence promoting his core offering

That’s it.

Now, one of the most common questions I get when I talk to people who are looking to start or scale their newsletter is:

“What kind of emails should I send to my email subscribers every week?”

So in this email, I am going to walk you through the 3 newsletter formats we use every single week - and share a prompt to help you actually plan 4 weeks’ worth of emails.

Ready? Let’s dig in.

The 3-Format Newsletter Week

Most people sit down and try to reinvent the wheel each week.

Every time they need to write a newsletter, they start from scratch, wonder what to write, then do it all over again seven days later.

We don’t do that.

Instead, we have 3 repeatable formats that we rotate through, each with one specific job.

Here’s how each one works:

• Monday - The Curation Email. Resurface something you’ve already made - a lead magnet, an SOP, a few posts from the past week - and compile it all into one email. You nurture your list without creating anything new. And if you resurface posts from LinkedIn or Instagram, your email list gives that content a second push too.

• Wednesday - The Deep Dive. This is where you teach. Take one framework you’re known for and break it down step by step. Then the CTA writes itself: “You can go do this yourself, or if you want help, let’s talk.”

• Friday - The Story. Share the before-and-after of a client, student, or customer who lived out the exact thing you teach. Then you point them to the same next step as Wednesday. People don’t just buy from logic. They also buy from stories.

Obviously, the topics always change. And if we ever feel like trying something different, we can.

But after writing for so many clients, we’ve found it extremely helpful to have a series of staple formats we can alternate between.

Why we love this cadence

3 reasons:

• It kills the blank page - you’re never deciding what kind of email to write, only what topic to fill in.

• You give far more than you take - all the emails are 95% “give” and only 5% “ask.” So when we do ask, we’ve accrued an insane amount of goodwill equity.

• You sell to different people in different ways - the more tactical crowd buys from the Wednesday teardown. Whereas the more emotional crowd buys from the Friday before-and-after.

Now, onto the prompt…

The Prompt

Here’s an AI prompt you can use to plan your newsletters for the next 4 weeks using this exact cadence:

Read more

• You have a big spike of sales on the first day.

• Another big spike of sales on the last day.

• And then, all the other days in between are pretty flat.

Luckily, there’s a way to combat this (while also maximizing your launch’s revenue):

The Halfway Expiring Bonus Tactic

Halfway through your launch, roll out a surprise expiring bonus for everyone who buys your thing before the end of that day (and yes, everyone who’s joined already also gets it automatically).

Here’s why this works so well:

• It creates urgency (in an ethical way) - of course you need to keep your word and make sure only people who bought within the deadline get access to the bonus.

• It doesn’t require a ton of extra work from a delivery perspective - if you’re smart about it, you can leverage something you’d already created or do something that’s relatively low-lift but high-value (a bonus Q&A session, for example).

• People who’d already bought feel rewarded - just make sure to proactively communicate this to folks who’d already pulled the trigger so you don’t get inundated with emails asking whether they also get it or not.

How to pull it off

Now, there are 3 things you need to really nail in order for this tactic to be effective:

• This expiring bonus NEEDS to be the core message of your launch email(s) for the day. Otherwise, people won’t know about it and you won’t create any urgency at all for them to take action.

• You want to save this for Day 3-4 of your launch. That way, people have enough time to familiarize themselves with the offer and decide whether they’re interested in buying your thing (if they aren’t interested in the first place, it’s unlikely your bonus persuades them to buy).

• The bonus should be tightly aligned with the offer. I should make your main offer feel more valuable and compelling (rather than create a net new purchasing decision, which ultimately has the opposite effect).

Example

A few weeks ago, my friend Matthew and I launched a new offer called Stack 30 - a 30-day Substack note-publishing challenge.

Now the first two days we had a decent number of cells but nothing crazy

• Day one we sold ~25.

• Day two, ~40.

On day 3, though, we announced a surprise expiring bonus - a live workshop, free to anyone who bought before the end of the day.

And as a result, we jumped from 40 to around 80 sales in a single day.

One final tip: don’t pre-announce your expiring bonus at the beginning of the launch.

The surprise factor is what makes it feel like a flash sale and creates a lot of the urgency.

The Prompt

Now, as usual, I’ve put together an AI prompt to help you put this tactic into practice without starting from scratch.

This specific prompt will help you brainstorm a personalized Halfway Expiring Bonus idea for your next launch:

Read more

But almost no one bothers to actually do it.

Beyond the usual “Hi [name],” of course.

And I get why.

Real personalization feels complicated. You need data. You need segments. You need to write multiple versions of your emails. It sounds like a lot of work.

But it doesn’t have to be.

Let me show you a simple way to start using personalization to actually make your launch emails more effective (and how to use AI to make this happen even faster).

The Pre-Launch Segmentation Survey

Before your next product launch goes live, ask people to fill out a 3-question survey once they join the waitlist.

We use this on every launch.

Here’s how it works.

• People opt into the waitlist through a landing page.
  

• Right after, they land on a thank-you page with a quick 3-question survey.
  

• We push that data into our email tool (we use Kit) and personalize sections of our launch emails based on their answers using dynamic content.

The key insight here is that your Thank You page is prime real estate. People just took an action.

They’re engaged.

That’s the perfect moment to ask a few quick questions.

Now, let’s talk about the survey.

How We Structure The Survey

We like to keep our surveys super simple:

• 3 questions

• All multiple choice

• Takes 30 seconds total

Now, there are 3 very specific things we’re trying to learn through this survey:

1/ Their archetype.

The “who are you” question.

Are they a business owner or are they employed? Beginner or advanced? Solopreneur or running a team?

The same product solves different problems for different people.

Knowing their archetype lets you speak to their specific situation.

2/ Their biggest pain point.

The “what’s broken” question. What’s frustrating them? What’s keeping them stuck?

When you know their #1 pain point, you can lead with it in your emails. “I know you’re struggling with X.”

Immediately you have their attention because you’re describing their exact situation.

3/ Their biggest goal.

Lastly, the “where do you want to go” question.

What outcome are they chasing? What does success look like?

When you know their goal, you can connect your product to the outcome they actually care about, not the outcome you assume they care about.

This is the 80/20 of email personalization.

How We Used This In A Recent Launch

For our Claude Cowork Bootcamp launch, the survey asked exactly these 3 questions:

• Which of these best describes you? (archetype)

• What’s your biggest goal when it comes to AI? (goal)

• What’s your biggest challenge when it comes to AI? (pain point)

Using the responses, we added dynamic content to the opening paragraph and CTA section of each email.

So if someone said they were a solopreneur whose biggest challenge was “not knowing where to start,” their email opened acknowledging that exact situation.

Everyone got the same email - but with a slightly different version of certain sections.

And this was all possible because of those 3 questions on our Thank You page.

How To Set This Up

Here’s a quick checklist:

• 1/ Create the survey. Use Typeform, Tally, or Google Forms. Keep it to 3 questions. Make them multiple choice so the data is clean.

• 2/ Connect it to your email tool. Push the answers to custom fields on each subscriber’s profile using a tool like Zapier.
  

• 3/ Write emails with conditional content blocks. “If archetype equals X, show this paragraph. If archetype equals Y, show this other paragraph.” (Most email marketing tools allow you to do this.)

• 
  4/ Focus on high-leverage sections. Don’t personalize everything. Just the opening and the CTA section. That’s enough.
  

• 5/ Test before you launch. Make sure the right content shows for the right answers.

Now, as promised, here’s a prompt to help you execute this strategy in a fraction of the time:

The Prompt

This prompt will help you handle a LOT of the heavy lifting:

• Brainstorm the questions for your survey

• Draft the copy for your Thank You page

• Set up all the tech based on your specific ESP

• Write personalization snippets for each archetype

Just copy/paste it into your favorite AI tool, answer a couple questions, and watch it get to work.

Read more

His whole strategy came down to one simple question:

“Would someone screenshot this and send it to a friend?”

That’s what he’d ask himself before posting anything.

What’s interesting is - the screenshot test isn’t really about going viral.

It’s about emotion. And emotion is what makes someone share a post and what makes them click a button, reply, or buy.

Because here’s the thing:

People don’t share (or buy from) content that makes them feel nothing.

They share, reply to, and buy from content that triggers an emotional response.

Think about the last piece of content you shared with a friend. Maybe it was a meme that made you laugh. A hot take that made you go “finally, someone said it.” Or a story that blew your mind.

Whatever it was, it made you feel something.

And that feeling was strong enough that you wanted someone else to feel it too.

That’s the whole game.

So next time you want to engineer a viral-worthy LinkedIn post (or an email that actually gets people to click and buy), aim to trigger one of these 8 emotions:

1/ LOL: “That’s so funny”

Humor is one of the easiest ways to create viral-worthy content. If you make someone laugh, they want their friends to laugh too.

This doesn’t mean you need to become a comedian. Even a well-placed observation or a relatable “why does this always happen” moment can do the trick. The bar isn’t stand-up comedy. The bar is: did this make someone smile and think of a friend who’d also smile?

2/ WTF: “That pisses me off”

Outrage spreads fast. This one’s a double-edged sword, but when used right, it’s one of the most effective.

The key is channeling outrage at something your audience already agrees is frustrating. Bad industry practices. Outdated advice. Things that make their lives harder. You’re not trying to start drama. You’re articulating a shared frustration.

3/ AWW: “That’s sooo cute”

For some reason, our brains can’t resist cute stuff. If it fits your niche, use it.

This could be a heartwarming customer story, a behind-the-scenes moment with your team, or even just a genuine moment of vulnerability. People share things that make them feel warm inside.

4/ WOW: “That’s amazing”

Success stories, impressive stats, unexpected wins. Everyone loves to share something that blows their mind.

The trick here is specificity. “We grew our business” doesn’t trigger WOW. “We went from $0 to $1M in 11 months with zero paid ads” does. The more specific and surprising the detail, the more shareable it becomes.

5/ YAY: “That’s great news”

Good news gets shared. Especially when it’s about someone your audience cares about or looks up to.

This could be celebrating a customer win, highlighting someone in your community, or sharing a positive industry development. People like to spread good vibes.

6/ NSFW: “That’s crazy”

Similar to WOW but with a weird or unexpected twist. Hard to manufacture, but powerful when you nail it.

This is the “wait, what?” content. The stories that make people stop scrolling because they can’t believe what they just read. Unusual approaches, counterintuitive results, things that shouldn’t work but did.

7/ OHHH: “Now I finally get it”

Simplifying ideas is a superpower. When you help someone finally “get” something, they’ll share it.

This is some of the most valuable content you can create. Taking a complex topic and breaking it down so clearly that it clicks for people. When you do this well, people share it because they want to look smart for having found it. And they want their friends to finally understand too.

8/ FINALLY: “Someone said what I was thinking”

This one’s gold. When you put into words what your audience has been thinking but couldn’t (or wouldn’t) say themselves, they’ll share it as a form of agreement.

This is why hot takes spread. Not because people love controversy, but because when someone articulates something they’ve been feeling, sharing it feels like saying “YES, THIS.” It’s a form of identity expression.

How To Use This

Now, to be clear:

You don’t need to hit all 8 emotions. You just need to hit one.

Before you publish your next piece of content, ask yourself:

Which of these 8 emotions am I triggering?

If the answer is “none” or “I’m not sure,” you’ve got a problem. That’s a sign your content is probably informative but not emotional. It might be useful, but it won’t spread. And it will definitely not sell.

Go back and find the emotional angle.

Maybe you’re teaching something. That’s OHHH territory. Can you make the explanation so clear it finally clicks?

Maybe you’re sharing a result. That’s WOW territory. Can you add the specific detail that makes it unbelievable?

Maybe you’re making an observation. That’s FINALLY territory. Can you articulate the thing everyone’s thinking but not saying?

Find the emotion. Then lean into it.

The Prompt

Here’s a prompt to help you write content that triggers one of these 8 emotions:

Read more

Yet it’s the difference between one-time buyers and lifetime customers:

A Post-Purchase Sequence.

Let me show you how to build one.

But first - let’s talk about why this matters

A lot of creators think their goal is to “sell their thing.”

But in reality, your goal is to help people solve a problem AND get a result so they’re happy they bought, give you a great testimonial, refer their friends, and ultimately buy your future offers too.

And sure, for that to happen, they need to buy first.

But after that, you don’t want to leave people on their own.

Instead, you want to support them (so they actually put what they learn into practice and get value from the product).

Insert: Your Post-Purchase Sequence.

Here’s how this sequence is structured.

Email 1: The “Warm Welcome” Email

When to send: Immediately after purchase

This is a logistical email.

The goal is to welcome them and walk them through everything they need to access the product.

Give them a warm welcome, clear instructions on how to get in, what to do first, and what to expect next.

Don’t overthink this one. Just make sure they can actually use what they paid for and all the instructions are clear & straightforward.

Email 2: The “Quick Follow Up” Email

When to send: 24 hours later

Check in and share tips to help them get the most out of the product.

This is also a great opportunity to remind them of key action steps before getting started.

A quick “How’s it going so far?” plus 2-3 tips goes a long way.

This email builds momentum and keeps them engaged early.

Email 3: The “Biggest Challenge” Email

When to send: 2-4 days later

Address the biggest obstacle people face when starting.

And walk them through how to overcome it.

Name the challenge.

Normalize it. (”This is super common...”)

Then show them how to push through.

This is where you prevent drop-off.

Most people quit when they hit friction. This email helps them keep going.

Email 4: The “Underrated Feature” Email

When to send: 2-4 days later

Highlight a feature people might overlook, but is actually very valuable.

Call out something specific they might have missed, explain why it matters, and show them how to use it.

Bonus points if you can tie it to a quick win.

This email drives deeper engagement and helps people get more value from what they already bought.

Email 5: The “Check In Survey” Email

When to send: 2-4 days later

Ask for feedback.

That way, you can make sure they’re getting value plus get feedback to improve the product over time.

Keep the survey short (3-5 questions max) and explain why their feedback matters.

Pro tip: Offer an incentive to boost responses. A discount, a bonus resource, or entry into a giveaway - these can all work well.

Email 6: The “Bridge” Email

When to send: 5-7 days later

Introduce another product that helps with the next problem they’ll face.

So you can bridge the gap between where they are and where they want to go next.

Acknowledge where they are now (they’ve made progress!), name the next challenge they’ll likely face, and introduce your follow-on product as the solution.

No hard sell. Just an invitation.

Important: We only send this email if we have a relevant follow-on product. Don’t pitch something that doesn’t make sense.

The Big Picture

As you can see, this sequence isn’t complicated.

But if done right, it can have a HUGE impact on your business.

• Fewer refunds because people actually use what they bought.

• More testimonials because people get results. More referrals because happy customers talk.

• And higher lifetime value because they buy again.

Most creators stop communicating after the sale.

Don’t be most creators.

Now, as usual, I’ve put together an AI prompt to help you implement this strategy in a fraction of the time.

The Post-Purchase Sequence Prompt

To get started, copy and paste this prompt into your favorite AI tool, then answer all the questions it’ll automatically ask you & watch your AI draft your entire sequence in a few minutes.

Then you can edit and finesse as needed:

Read more

Now, my second goal is to hit this milestone while staying as lean and profitable as possible.

So over the past month, I’ve built dozens of Claude Skills to help me streamline, systematize, and automate different tasks within my agency.

Here are the 6 I’ve found most helpful so far:

Skill #1: Content Planning

Every month, I feed Claude my journal entries, to-do lists, LinkedIn analytics, and sales call transcripts.

It then generates 40+ content ideas organized by topic and format.

The skill knows what types of content I create (newsletters, LinkedIn posts, lead magnets), what topics resonate with my audience, and how to pull insights from each source.

The result: What used to take me 2-3 hours now takes about 20 minutes.

And I never run out of ideas - because the ideas come directly from what I’m already doing and what my audience is already asking about.

Skill #2: Pre-Sales Call Prep

Before every discovery call, I run a skill that researches the prospect and creates a one-pager with:

• Background on their business

• Potential challenges & pain points

• Which of our offers makes the most sense to pitch

The skill pulls from their website, LinkedIn, and any info I have from their application or intake form.

The result: I walk into every call prepared instead of winging it.

I already know their situation, their likely problems, and what we might be able to help with.

The call feels more like a conversation than an interrogation.

Skill #3: Proposal Creation

After a sales call, I feed Claude the call transcript.

It pulls all the context it needs, then creates a fully formatted proposal that breaks down:

• Scope of work

• Deliverables

• Pricing

• Strategy

The skill knows our offer structures, our pricing, and how we typically scope projects.

It just needs the specifics from the call.

The result: What used to take me 45-60 minutes now takes about 5.

I review, tweak if needed, and send.

No more staring at a blank Google Doc trying to remember everything we discussed.

Skill #4: Writer Briefs

Every time we onboard a new client, our writers need a detailed brief covering:

• Voice and tone guidelines

• Target audience

• Content strategy

• Reference materials

• Examples of what good looks like

I built a skill that creates comprehensive writer briefs after asking me a few clarifying questions about the client.

The result: This alone has saved me hours every single week.

New writers can hit the ground running because they have everything they need in one place.

No back-and-forth.

Skill #5: Lead Magnet Creation

I built an entire Lead Magnet Skills Pack — a collection of skills that help me:

• Brainstorm lead magnet ideas based on my niche and audience

• Write landing page copy using proven frameworks

• Write viral giveaway posts for LinkedIn

• Design mockups and visual assets

Each skill handles one piece of the process, but together they form a complete workflow.

The result: I used to spend days building a single lead magnet. Now I can go from idea to launch in a few hours.

Skill #6: Client Portal Creation

For every new client, we create a Notion hub that outlines every stage of the project with:

• Checklists for each phase

• Timelines and milestones

• A repository for all deliverables

I built a skill that generates this entire portal directly in Notion after asking me a few clarifying questions about the client and project scope.

The result: No more copy-pasting templates and manually filling everything in.

The portal is ready to go within minutes of signing a new client.

The Bottom Line

Claude Skills have become an essential part of how I run my agency.

Almost every repeatable task now has a skill behind it.

And the nice thing is:

You don’t need to be technical to build them.

If you can write an SOP (a.k.a. a clear set of instructions), you can build a skill. It’s just prompt engineering with structure.

The hard part (at least at first) is figuring out what to build Skills for.

Which is why I‘ve created this prompt:

This Week’s Prompt:

Here’s a prompt to help you identify which skills you should build for your own business:

**ROLE:**

You are an expert at identifying repeatable business tasks and turning them into Claude Skills — custom instructions that transform Claude into a specialized assistant for specific workflows. You help business owners, creators, and agency operators find their highest-leverage automation opportunities and build skills to capture them.

---

**CONTEXT:**

Claude Skills are custom instructions you can build inside Claude Projects. They turn Claude into a specialized assistant for any repeatable task in your business.

The best skills share these characteristics:
- They automate tasks you do frequently (weekly or more)
- They follow a consistent process each time
- They require gathering context, then producing a specific output
- They save significant time (30+ minutes per instance)

Your job is to interview the user, identify their best skill opportunities, and generate ready-to-use skill instructions for each one.

---

**PROCESS:**

Ask these questions ONE AT A TIME. Wait for the user's response before asking the next question.

1. "What's your role or business? (Examples: agency owner, content creator, coach, consultant, freelancer, etc.) And what do you spend most of your working hours doing?"

2. "What are 3-5 tasks you do repeatedly — at least weekly — that follow roughly the same process each time? (Examples: writing proposals, creating content, onboarding clients, preparing for calls, writing briefs, sending reports, etc.)"

3. "Pick the task that eats up the most time or mental energy. Walk me through exactly how you do it today — step by step. What inputs do you start with? What's the output you need at the end?"

4. "What information would someone need to do this task for you? (Examples: client details, templates you follow, your tone of voice, specific formats, examples of good output, etc.)"

---

**OUTPUT:**

After completing the interview, provide:

**Top 3 Skill Opportunities**

For each opportunity, include:
- **Skill Name:** A clear, descriptive name
- **What It Does:** 1-2 sentence description of the skill
- **Time Saved:** Estimated time savings per use
- **Priority:** High / Medium / Low (based on frequency and time saved)

**Full Skill Instructions for #1 Priority**

Generate complete, ready-to-use skill instructions for their highest-priority skill, including:

- **Role:** Who Claude is acting as
- **Context:** Background information Claude needs to know
- **Process:** Step-by-step instructions (including any clarifying questions the skill should ask)
- **Output Format:** Exactly what the skill should produce
- **Example Output:** A sample of what good output looks like (if applicable)

**Quick-Start Skill Instructions for #2 and #3**

For the remaining two skills, provide:
- A shorter version of the skill instructions
- Notes on what additional context they'd need to add

**How to Install These Skills**

Brief instructions on how to create a Claude Project and add these as custom instructions.

---

**BEGIN:**
"What's your role or business? And what do you spend most of your working hours doing?"

Pro tip: Start with your most time-consuming, most repetitive tasks.

Those usually are the biggest time-savers.

Hope this is helpful,

Daniel

PS - Want to get a (free) copy of my Lead Magnet Creation Skills?

Comment “skill” under this post and I’ll send them over.

I’d do this instead:

I’d launch a “Behind The Scenes Newsletter.”

Let me explain what I mean (with a cool example).

Jake Ward’s New “Behind The Scenes Newsletter”

A few weeks ago, Jake Ward started an experiment:

He decided to “hire” an AI employee for 30 days and give it real tasks and responsibilities, as a way to figure out whether all the hype around AI agents is real.

He named him Tobias.

Now, instead of keeping the experiment internal, he turned it into a newsletter where readers become “board members” who get weekly briefings, performance reviews, and votes on what Tobias works on next.

Pretty cool, right?

Why this works

This is interesting for 2 reasons.

First, it stands out immediately.

By definition, this type of newsletter looks completely different from what most newsletters look like. It’s not “5 tips for X” or your typical curated roundup.

Instead, it’s a real-time experiment readers get to participate in.

That alone makes it way more compelling to subscribe to than a “regular” newsletter.

Second, it’s a brilliant distribution play.

You’re turning “sawdust” into traffic.

Every Slack message, every dashboard, every weird thing Tobias does... that’s a LinkedIn post. Which drives signups to the newsletter. Which becomes a newsletter. Which feeds back into more content.

The work creates the content. The content creates the audience. The audience compounds the work.

That’s what we, systems nerds, call a Flywheel.

So here’s a question for you:

What’s your version of this?

What’s something interesting you’re doing inside your business (or for your clients) that you could build a Behind The Scenes Newsletter around?

Maybe you’re:

• Building a product in public

• Testing a new offer or funnel

• Scaling something from zero

• Running an experiment with AI tools

• Documenting a transformation (your own or a client’s)

Any of those could become a Behind The Scenes Newsletter.

Now, before you ask…

No, this doesn’t have to be a “forever thing.”

You can treat it as a temporary, limited-time experiment and use it purely as a list-growth play for the period you’re running it.

The constraint of “this ends in 90 days” actually makes it MORE interesting to subscribe to, not less.

Because it feels almost like a “limited time drop.”

People love following along with something that has a clear beginning, middle, and end. It creates natural urgency to join now before they miss it.

Now, trying to figure out your Behind The Scenes Newsletter concept be can be a bit overwhelming.

So I put together an AI prompt to make it easier for you.

The Prompt

Here’s a prompt to help you brainstorm what your Behind The Scenes Newsletter could look like.

It’ll help you figure out what you’re already doing that could become content, how to position it, and even how to structure the first few issues:

Read more

Every time I see one that makes me want to opt in - even when I don’t need what they’re offering - I screenshot it and save it my swipe file.

Recently I went through my collection and pulled out 5 of my favorites from all time.

And today, I want to share them with you.

For each landing page, I’ll include:

• A screenshot of the landing page

• What I like about it (and why it works)

• What type of lead magnet it is (newsletter, email course, etc.)

Let’s get into it.

Landing Page #1: The Ad Professor

Type: Newsletter

What I Like About This Page:

• Highly memorable design - The “professor” character and lab aesthetic make this impossible to forget. Most landing pages blur together. This one sticks out big time.

• Clear & compelling value prop (with a twist of humor) — “How to Make Great Ads” is straightforward. But the professor persona adds personality without sacrificing clarity.

• Visual social proof — The logos at the bottom (LEGO, Nike, Red Bull) say “real advertisers read this” without needing a big paragraph of text.

Landing Page #2: Kate Bourgoin

Type: Newsletter

What I Like About This Page:

• Positions itself as the “only” - “The only newsletter that makes buyer psychology fun.” She’s not trying to be better than other newsletters. She’s claiming a category of one.

• Taps into your ego — “(And look like a genius)” is a brilliant subheadline. Not only are you going to learn something, but these insights will change how your peers perceive you.

• Big name social proof — Justin Welsh’s photo and quote at the bottom. One recognizable is much stronger than a wall of testimonials from people who you don’t know.

Landing Page #3: Harry Dry

Type: Newsletter

What I Like About This Page:

• Feels personal & human - “Hey, I’m Harry” makes it feel like a friend inviting you in, not a brand selling you on something.

• Clear, concise, & tangible value prop - “3 short examples, 2 copywriting tips, 1 favourite tweet.” You know exactly what you’re getting before opting-in.

• Makes it clear who it’s for - “Marketers voted it the #1 marketing newsletter.” If you’re a marketer, you immediately know this is for you.

Landing Page #4: Greg Isenberg

Type: Email Course

What I Like About This Page:

• Clean & beautiful design - The gradient background and minimal layout feel premium. The design builds trust before you even read the copy.

• Clear & compelling value prop headline - “Build a profitable internet business with one simple framework.” Clear promise in just one sentence.

• Feels like a product - The email course has a name (”The ACP Playbook”). Naming your lead magnet makes it feel more valuable than just another “free email series.”

Landing Page #5: The LinkedIn Creator

Type: Newsletter

What I Like About This Page:

• Super specific deliverables — “5 post templates, 3 profile examples, 1 creator backstory.” Hyper clear and tangible promise.

• Sets clear expectations - “Every Sunday, you’ll get...” tells me exactly when it arrives and what to expect, which reduces uncertainty.

• Headline creates FOMO - “Don’t miss out on the #1 newsletter for LinkedIn creators.” Nobody wants to be out of the loop.

Now, as usual, I’ve got some AI prompts to help you craft your own lead magnet or newsletter landing page copy.

Prompt #1: Write Your Landing Page Copy

Here’s a mega prompt to write your lead magnet landing page based on the most important rules/best practices I walked you through above (and I always follow):

Read more

If you want to write compelling copy, you must actually do the opposite of what they taught you in school.

Now, you don’t have to take my word for it - this is actually a piece of advice I got from one of the smartest, most interesting marketers alive:

Rory Sutherland

Quick background on Rory:

• Vice Chairman of Ogilvy UK (one of the world’s largest ad agencies)

• 36 years in advertising working with brands like Coca-Cola, Dove, and American Express

• Founded Ogilvy’s behavioral science practice in 2012

• Author of the bestselling book “Alchemy” on marketing psychology

The man knows what he’s talking about.

And these are 5 rules he uses to write copy that actually gets peopled engaged (and ready to buy your stuff):

Rule #1: Write More Conversationally Than Feels Comfortable

English class taught you to write formally.

Good copy requires the opposite.

The best copy reads like you’re talking to someone at a bar - not presenting to a boardroom.

Most people think they need to sound professional and polished.

But the best copy reads like a conversation between two people who know each other well.

If it feels too casual, you’re probably on the right track.

Pro tip: One of the best ways to actually implement this tip (without it feeling forced) is to use a dictation tool like Wispr Flow - because youre literally speaking instead of “writing.”

Rule #2: Verbs > Adjectives > Adverbs

Always use verbs first.

They create movement and action.

Adjectives second.

They add color and description.

Adverbs last - or not at all.

They’re usually just filler.

Example:

“The car accelerated” is much better than “The car moved very quickly.”

The verb does the heavy lifting.

Everything else is secondary.

When you’re editing your copy, look for adverbs (words ending in -ly) and ask yourself: can I replace this with a stronger verb instead?

Most of the times, the answer is yes.

Rule #3: Anglo-Saxon Words Over Latin/Romance Words

Anglo-Saxon words are short, punchy, and direct.

Latin/Romance words feel formal and flamboyant.

Examples:

• “Buy” vs “Purchase”

• “Help” vs “Assist”

• “Start” vs “Commence”

• “End” vs “Terminate”

• “Use” vs “Utilize”

• “Get” vs “Obtain”

The Anglo-Saxon version always hits harder.

It’s how most people actually talk.

And it’s how your copy should sound.

(Remember Rule 1!)

Rule #4: Convert Features Into Benefits

Don’t tell people what your product does.

Tell them what it does for them.

And yes, I know - this is Marketing 101.

But most people still get it wrong.

So here’s your reminder: no one cares what your product can do.

They only care what it can do for THEM.

Every feature should answer the question: “So what? Why does this matter to me?”

Rule #5: Sometimes Just Tell People A Fact (No Persuasion Needed)

Not gonna lie, this one surprised me when I first read it.

But according to Rory, sometimes all you need to do is inform people with cold hard facts - instead of trying to persuade them.

Example:

If someone doesn’t know that vaccination dates back to the 18th century (250+ years of proven medical practice), just telling them that fact might be enough to change their mind.

Or telling someone a product is handmade in Italy vs mass-produced in a factory - their perception changes drastically.

You don’t always need to convince.

Sometimes you just need to inform and let facts do the selling for you.

Now, as usual, I’ve created an AI prompt you can use to audit and optimize any piece of writing you create based on Rory’s five copywriting rules.

The Prompt

Just grab the prompt and paste in any piece of copy you’d like to refine (an email, a LinkedIn post, etc.) and it’ll give you specific edits based on these 5 principles.

**ROLE:**

You are an expert copywriter and editor trained in behavioral science-driven marketing principles. Your specialty is reviewing and improving copy using the proven frameworks of Rory Sutherland, Vice Chairman of Ogilvy UK and author of "Alchemy." You have deep expertise in making copy more conversational, direct, and persuasive.

---

**CONTEXT:**

Most copy fails not because the ideas are bad, but because the writing violates fundamental principles of clear, persuasive communication. Rory Sutherland, with 36+ years at one of the world's largest ad agencies working with brands like Coca-Cola, Dove, and American Express, developed five counterintuitive rules that separate copy that converts from copy that gets ignored.

Your job is to audit the user's copy against these five rules and provide specific, actionable improvements.

---

**THE 5 RULES YOU AUDIT AGAINST:**

**Rule 1: Conversational Over Formal**
Good copy sounds like you're talking to someone at a bar, not presenting to a boardroom. It reads like a conversation between two people who know each other well, not a corporate memo.

**Rule 2: Verbs > Adjectives > Adverbs**
Verbs create movement and action (use first). Adjectives add color (use second). Adverbs are usually filler (use sparingly or not at all). "The car accelerated" beats "The car moved very quickly."

**Rule 3: Anglo-Saxon Words Over Latin/Romance Words**
Short, punchy, direct words hit harder than formal, flamboyant ones. "Buy" over "Purchase." "Help" over "Assist." "Start" over "Commence." "End" over "Terminate."

**Rule 4: Features Into Benefits**
Don't tell people what your product does. Tell them what it does for them. No one cares about capabilities, they care about outcomes.

**Rule 5: Facts Can Sell (No Persuasion Needed)**
Sometimes a cold hard fact is more persuasive than any sales pitch. Stating that something is "handmade in Italy" or "backed by 250 years of medical practice" can shift perception without trying to convince.

---

**PROCESS:**

**Step 1:** Ask the user what type of asset they want audited (email, landing page, LinkedIn post, sales page, ad copy, etc.)

**Step 2:** Ask the user to paste their copy

**Step 3:** Review the copy against all 5 rules, identifying specific violations and opportunities

**Step 4:** Deliver 3-5 specific suggestions for improvement, each tied to one of the rules, with before/after examples using the user's actual copy

---

**OUTPUT FORMAT:**

For each suggestion, provide:
- **Rule Violated:** [Which of the 5 rules]
- **The Problem:** [What's currently wrong, with a specific quote from their copy]
- **The Fix:** [Before → After rewrite]
- **Why It Works:** [1 sentence explaining the improvement]

End with a brief overall assessment of the copy's biggest strength and the single highest-impact change they could make.

---

**BEGIN:**

"What type of copy would you like me to audit today? (Examples: email, landing page, LinkedIn post, sales page, ad copy, newsletter, etc.)"

Hope it’s helpful.

Talk soon,

Daniel

Founder, Velocity

But every time he launches a new newsletter, he does something most creators would never think to do:

He emails his first 100 subscribers personally (from his Gmail) and asks them one simple question:

“What do you want me to write about?”

Here’s an example

A few weeks ago, Dickie launched a new newsletter called the AI Operator (if you haven’t already, I highly recommend checking it out).

And a few days after launching it, he sent all his existing email subs this email:

Now, there are 2 reasons why this is a super smart move (and why you might want to do the same).

Why This Works

This simple tactic does two 2 things at once:

• It tells you exactly what your audience wants to read. Your subscribers literally tell you what they’re struggling with - in their own words. Those replies become content ideas, email topics, lead magnet concepts, and even product ideas.

• It improves your deliverability… big time. When people reply to your emails, it signals to email providers (Gmail, Outlook, etc.) that your readers actually want to receive and engage with your emails. That means better inbox placement and higher open rates over time.

Make sense?

Cool!

Now, let’s talk about how you can implement this for yourself (and don’t worry, you don’t necessarily have to send 100+ emails manually lol).

How To Steal This

Dickie does this manually because it adds a personal touch.

But the truth is, you don’t have to do it manually.

You can automate the whole or at least a good chunk of the process.

Here are 2 ways you can go about it:

Option 1: Add it to your welcome email

Include a simple CTA in your welcome email asking new subscribers what they’re struggling with.

Something like:

“Quick question — what’s the #1 thing you’re struggling with when it comes to [your topic]? Just hit reply and let me know. I read every response.”

This runs on autopilot.

Every new subscriber gets the question, and you get a steady stream of replies without having to manually send 100s of emails.

Option 2: Send a periodic “check-in” email

Every few months, send a simple email to your whole list asking people to share what they’re working on or struggling with.

Something like:

“Hey — I’m planning out my next few emails and want to make sure I’m writing about what actually matters to you. What’s the biggest challenge you’re facing right now with [your topic]? Hit reply and let me know.”

This works even if you’ve never asked before.

People love being asked for their opinion.

Now, you might be wondering…

“But Daniel… what do I do with all the replies?”

First off, it’s worth acknowledging:

Once the responses start coming in, you’ll have more content ideas than you know what to do with.

Which is an amazing problem to have.

Now, just to get more tactical, here’s what I’d do with those replies:

• First off, reply back. Even a quick “Thanks for sharing this!” builds goodwill and keeps the conversation going.

• Spot patterns. If 10 people mention the same struggle, that’s your next email (or lead magnet). This is something you can do with AI, btw.

• Use their exact words. The language your subscribers use is gold. Pay attention to it and find ways to weave it in your subject lines, hooks, and copy.

• Save everything. Keep a running doc with all the replies you get. It’s a content idea bank that always keeps growing.

Now, as usual, I want to make it as easy as possible for you to implement this :)

The Prompt

This prompt can help you write copy to execute both approaches:

• The welcome email CTA

• And the standalone check-in email

Just copy/paste the prompt into your favorite AI tool, answer the questions it’ll ask you, and then voilá - you’re good to go!

Read more

Today, I want to share with you my 10 favorites from March.

Now, for each subject line, I’ll also share:

• The template behind it

• An example of the template in action

• And a quick breakdown of why it works

Let’s get into it.

Subject Line #1: The “New Way” Hook

From: Liam Ottley

Why it works:

This one grabs attention by teasing a new or exciting way to do something old. It creates curiosity by implying the old way is outdated - but doesn’t say why yet.

You have to open to find out.

Template:

The NEW way to [achieve outcome]

Example:

The NEW way to learn coding

Subject Line #2: The Counterintuitive Question

From: Zita (Viral Creator)

Why it works:

This creates curiosity by asking a counterintuitive question. Why would anyone be upset about 1M views? It doesn’t make sense - so you click to find out.

Template:

Would you [negative emotion] over [positive result]?

Example:

Would you panic if you went viral?

Subject Line #3: The Vulnerable Lesson

From: Russell Brunson

Why it works:

This one grabs attention with a vulnerable statement (”failed startup”). Then it creates curiosity by teasing a surprising insight - what are “invisible chains”?

The combination of failure + mystery is hard to resist.

Template:

What [negative event] revealed about [hidden system]

Example:

What a lost deal taught me about “trust gaps”

Subject Line #4: The Unlikely Success Story

From: Andrew Warner

Why it works:

This grabs attention with a specific money figure ($30k). Then it creates curiosity by teasing a surprising outcome - a kidmaking $30k? How?

Specificity + surprise = clicks.

Template:

[Unlikely person] [big outcome] from [unexpected way]

Example:

Grandma ran a marathon without any training?

Subject Line #5: The “Here’s Why” Pattern Interrupt

From: Darren Lee

Why it works:

This one grabs attention by speaking to a common pain point (qualified leads not buying). Then it creates curiosity by teasing the real reason - which you have to open to learn.

Template:

[Ideal situation]. [Unexpected action/outcome]. Here’s why.

Example:

You were posting. Nobody was reading. Here’s why.

Subject Line #6: The Habit-to-Transformation

From: Dickie Bush

Why it works:

This one grabs attention with a specific number (7). Then it creates curiosity by contrasting a small habit (writing every day) with a massive outcome (change your life).

Small input → big output = compelling promise.

Template:

[#] ways [action] will [lead to big outcome]

Example:

5 ways ChatGPT could 10x your productivity

Subject Line #7: The “Right Now” Insider Access

From: Dave Gerhardt

Why it works:

This one creates curiosity by promising inside access to what a specific group is thinking. Adding “right now” makes it timely - which makes it feel more relevant and urgent.

Template:

How [specific group] feel about [trending topic] right now

Example:

How creators feel about the LinkedIn algorithm right now

Subject Line #8: The Success-to-Failure Flip

From: Freddie Chatt

Why it works:

This grabs attention with a big number (a million visitors). Then it flips success into failure - wait, nothing to show for it? How is that possible?

The flip creates a knowledge gap you have to close.

Template:

[Big surface level result] and nothing to show for it

Example:

Post got 5k+ likes and no leads to show for it

Subject Line #9: The Plug-and-Play Promise

From: Nicolas Cole

Why it works:

This one grabs attention by teasing a plug-and-play solution (copy-paste). Then it creates curiosity by tying a desirable result to a very specific timeframe (5 minutes).

Low effort + fast result = 💰💰💰

Template:

Copy-paste this [asset] to [achieve result] in [time]

Example:

Copy-paste my system to book 20 calls in 24 hours

Subject Line #10: The “Bad Way” Confession

From: Sam Vander Wielen

Why it works:

Last but not least, this one creates curiosity by teasing a negative or counterproductive way to get a desired result. Why would they admit to doing it the bad way? What happened?

Template:

The [bad/wrong] way I got [positive niche result]

Example:

The bad way I grew to 5k followers

And that’s it!

So, which template are you trying first?

Hit reply (or leave a comment) and let me know.

Talk soon,

Daniel

PS - Your emails can be incredible.

But if your subject lines suck, no one’s going to open them.

So I put together a free crash course with 6 rules for writing irresistible subject lines (after writing 1,000+ emails).

You can grab it here.

His biggest insight?

In his experience working with hundreds of companies and building thousands of funnels, there are only 3 types of lead magnets that actually work.

Let me break them down for you.

Type 1: Reveal a Problem

The goal here is to show your prospects what they’re doing wrong.

So you want to give people something that exposes a hidden mistake - an audit, a quiz, a checklist, an assessment.

When someone discovers they have a problem they didn’t know about, two things happen:

1. They instantly trust you (because you revealed it)

2. They see you as the logical solution (because you clearly understand the problem)

Hormozi’s example:

“7 Mistakes Homeowners Make When Fixing Their HVAC”

Simple. Easy to create. And it positions you as the expert who can fix it.

You reveal the pain. You own the painkiller.

Other examples of this type:

• “Free website audit - see what’s killing your conversions”

• “The 5 resume mistakes that get you auto-rejected”

• “Quiz: Is your sales process costing you deals?”

Type 2: Trial of the Solution

This one’s very interesting.

The goal is let your prospects feel the result before they pay.

You want to give people a real taste of the actual outcome - for free.

When someone experiences the result firsthand, selling becomes effortless. You’re not convincing them it works. They already know it does.

You’re just selling continuation.

Hormozi’s example:

A company that gets local businesses ranked #1, #2, or #3 on Google Maps.

Their lead magnet?

“We’ll get you ranked for free. Then we’ll call you in 7 days and ask if you want to keep it.”

Not surprisingly, they’re crushing it.

Because by the time they call to follow up, the prospect has already seen the result. The sale is basically made.

Other examples of this type:

• “Free first lesson” (for a course or coaching program)

• “We’ll write your first email for free” (for an email agency)

• “Free trial week” (for a gym or membership)

Type 3: One Step of a Multi-Step

The play here:

“Extract” a single high-value component from your full paid service and automate it as a free lead magnet.

(I personally call this method the “Unbundling Approach.”)

This is way more compelling than “request a quote” or “book a call.”

Because you’re giving people a tangible deliverable.

Hormozi’s example:

A fashion consultant who used to say “book a call for an assessment.”

She switched to offering a free color palette analysis — what colors you should wear based on your skin tone and personality.

One small piece of her full service. Fully automated. Now converts 10x better.

Other examples of this type:

• “Free brand voice guide” (from a full branding service)

• “Free keyword research report” (from a full SEO service)

• “Free meal plan for your first week” (from a full nutrition coaching program)

The Big Takeaway

If you only remember one thing after reading this post, let it be this:

The more real your lead magnet (the more it costs you to deliver it), the more likely it is to work.

Most businesses are still running ads to a page that says “request a quote.”

But no one wants to request a quote.

So, give people something they actually want (i.e. a result, an insight, etc.).

Then build your conversion process around that.

Now, as usual, I want to make it as easy as possible for you to execute this framework.

So with that in mind, I’ve created…

The Hormozi Lead Magnet AI Generator

This prompt is designed to generate 12 personalized lead magnet ideas for your business - 4 for each of Hormozi’s 3 types.

Just copy/paste the prompt, answer a few questions, and get some dope lead magnet ideas.

Read more

It’s still in the works.

Yet, she already has 800+ people waiting for it.

Here’s how (and when it makes sense for you to do something similar):

Quick context

Our client is a tech creator with 300k followers and 40k email subscribers.

We’re building her a full email course funnel = a free mini-course designed to help her audience take the first step towards breaking into a specific area of tech.

So we can then position her flagship course as the next logical step.

Now, as I mentioned, the funnel isn’t done yet.

But we never wait until everything is ready to start driving traffic ;)

So while we were still building it, we did 2 things:

Step 1: Waitlist announcement email

We wrote a simple email and sent it to her existing list.

The premise was super simple:

“Hey, I’m building something new. Here’s what it is. Want early access? Here’s the link to the landing page.”

All people had to do to sign up?

Click on the landing page link and opt-in.

That’s it.

This is already a big win, but if you want to take it a step further, you can also…

Step 2: Social post (optional)

After blasting out the email, we compressed that same announcement into a social post for her to publish across her platforms.

Same idea, just shorter and better formatted for social.

(CTA was the same -> Click on the landing page link and opt-in.)

Why this works so well (and when does it make sense to use it)

Now, just by doing these 2 simple things, we’ve been able to get 800+ subscribers who are ready to dive into the lead magnet once it’s live.

Another stat worth noting: We’ve had an 80%+ opt-in rate on the landing page… even though the asset isn’t even ready yet.

The takeaway?

Your audience doesn’t need a finished product to raise their hand and show interest.

They just need two things:

1. A compelling promise

2. A simple place to opt in

That’s it.

A waitlist does both.

• It lets people signal interest before you’ve built anything.

• And it gives you a built-in audience to launch to when the thing is actually ready.

Now, even though this can work extremely well, you don’t want to use it for every single lead magnet you create.

Typically, this works best when you’re building something bigger - like:

• A new email course

• A super comprehensive guide

• A massive swipe file/list of curated resources

Basically, anything that takes more than a few days to create.

Instead of going dark while you build, announce early and let people opt into the waitlist.

By the time you’re ready to launch, you’ll have a warm audience waiting.

Now, as usual, here’s an AI prompt to help you execute this strategy with a fraction of the time & the effort :)

The Waitlist Announcement Email Writer Prompt

This is the exact prompt we use to draft our waitlist announcement emails.

Just copy/paste it into your favorite LLM so it can interview you, gather the context it needs for the email, and then draft it for you.

(And don’t worry - It will also help you generate copy for the social post AND the landing page. You’re welcome :)

# Waitlist Announcement Email Writer

You are an email copywriter helping a creator or business announce a new lead magnet, product, or offer before it's ready — using a waitlist strategy to build demand early.

## Objective

Interview the user about what they're building, then generate:
1. A waitlist announcement email to send to their existing list
2. A compressed social post version of the announcement
3. Waitlist landing page copy

---

## Interview Process

Ask these questions ONE AT A TIME. Wait for the user's response before asking the next question.

1. "What are you building? (Email course, lead magnet, product, program, etc.)"

2. "Who is it for? Who's your ideal audience for this thing?"

3. "What problem does it solve or what outcome does it help people achieve?"

4. "What makes this different or special? Why should someone be excited about it?"

5. "When do you expect it to be ready? (Rough timeframe is fine — 'next few weeks' works.)"

6. "What do waitlist subscribers get? (Early access, discount, bonus, first dibs, etc.)"

7. "Do you have an existing email list or audience you'll announce this to? If so, how would you describe your relationship with them — formal, casual, friendly? What do you call them?"

8. "What's your name and how do you sign your emails?"

9. "What's the link to your waitlist landing page?"

---

## Output

After completing the interview, generate all three outputs using the exact templates below. Fill in every [BRACKET] using the answers from the interview. Do not change the structure — only swap out the variables.

---

### OUTPUT 1: WAITLIST ANNOUNCEMENT EMAIL

Follow this exact template. Replace every [BRACKET] with the user's information.

---

**Subject Line:** [Announcement] Free [NUMBER]-day [CONTENT TYPE] coming soon
**Preview Text:** (join the waitlist for early access)

---

Hey there!

Exciting announcement:

In the next [TIMEFRAME], I'm launching a brand new, completely free [CONTENT TYPE] for you:

**The [LEAD MAGNET NAME]: [LEAD MAGNET SUBTITLE — How To Go From "X" To "Y"]**

My goal with this [CONTENT TYPE] is to help you stop just *thinking* about [DESIRED OUTCOME] and start actually *doing* something about it.

Here's a quick sneak peek of what we'll cover:

- [Tease one of the topics/themes covered in the resource with a "fascination" style bullet]
- [Tease one of the topics/themes covered in the resource with a "fascination" style bullet]
- [Tease one of the topics/themes covered in the resource with a "fascination" style bullet]

And a whole lot more.

Because you're already part of my [newsletter name] audience, I wanted to give you first dibs.

[Click here to join the waitlist for The [LEAD MAGNET NAME]](WAITLIST LINK)

I'm SO excited about this one. 

More details coming soon!

[YOUR NAME]

P.S. — If you've been wanting to [ACHIEVE GOAL] but keep getting stuck on [PAIN POINT], this [CONTENT TYPE] is literally built for you.

[Join the waitlist so you don't miss it.](WAITLIST LINK)

---

**Template notes:**
- Keep the email under 200 words in the body (not counting subject/preview)
- Tone should match the user's audience relationship — casual and warm by default
- The 3 bullet points should each tease a specific insight, not just a topic
- Generate 3 alternative subject line options at the end

---

### OUTPUT 2: SOCIAL POST VERSION

A compressed version of the announcement, formatted for LinkedIn or Twitter/X:

- Hook in the first line (curiosity or bold claim)
- What you're building in 1–2 sentences
- Who it's for
- 3 quick bullet points on what they'll learn or get
- CTA: comment a keyword or click the link to join the waitlist
- Keep it skimmable — short sentences, white space, no fluff

---

### OUTPUT 3: WAITLIST LANDING PAGE COPY

Follow this exact template. Replace every [BRACKET] with the user's information.

---

**[Headshot or brand image]**

**FREE [NICHE] [CONTENT TYPE]

Subscribe below for early access

---

This month, I'm launching a new **FREE [CONTENT TYPE]** to help you **[BENEFIT 1] ** and **[BENEFIT 2] **. Join the waitlist for early access

[Email Address field]
**[Join The Waitlist]** ← CTA button

*We respect your privacy. Unsubscribe at any time.*

---

**Template notes:**
- Headline leads with FREE — that's the hook
- Body copy is 1–2 sentences max — this page should convert on simplicity, not length
- Bold the most compelling benefit phrases
- CTA button text should be action-forward (avoid "Submit" or "Sign Up")
- The trust line is non-negotiable — always include it

---

## Guidelines

- Follow the templates exactly — structure is the strategy
- Only swap the [BRACKETS] — do not reorder sections or add new ones
- Keep the email SHORT — this is an announcement, not a sales page
- The tone should match the user's relationship with their audience
- Create urgency through exclusivity ("early access") not fake scarcity
- The landing page should be simple — just enough to get the opt-in
- Don't oversell something that doesn't exist yet — focus on the promise and the early access benefit
- Social post should be punchy and skimmable
- After generating all three outputs, ask: "Would you like me to adjust the tone, swap any bullet points, or generate alternative subject lines?"

Start the interview now.

And that’s it!

Next time you’re building something big, don’t wait until it’s perfect.

Announce it early (using this prompt). Build a waitlist. Launch to a warm audience.

Hope this helps.

Talk soon,

Daniel

In case you’re not familiar, he’s the co-founder of ScoreApp - a quiz funnel tool used across 150+ industries.

Here’s the exact 3-part framework he uses to create high-converting quizzes (plus an AI prompt to build your next quiz in a fraction of the time):

Part 1: Contact Information (Questions 1-4)

Name, email, phone (optional), and location (captured automatically via IP).

He collects this information upfront - so even partial completions become leads.

This is key.

Most people put contact info at the end. But if someone drops off at question 8, you’ve got nothing.

That’s why asking for this information first is so crucial.

Now even a 50% completion rate still gives you the lead.

Part 2: Best Practices Questions (Questions 5-14)

These are 10 yes/no questions about whether they’re doing the things they should be doing.

For example, if it’s a fitness quiz, you’d ask someone things like:

• Do you track your calories?

• Do you work out 3-4 times per week?

• Do you get 7+ hours of sleep?

These questions do two things:

1. Generate their score (e.g. 75 out of 100)

2. Tell you exactly where they’re struggling

If someone answers “no” to tracking calories but “yes” to everything else, you know exactly what to focus on when you follow up.

Part 3: The Big 5 Qualification Questions (Questions 15-19)

This is where the real magic happens.

These are the questions that will help you assess whether or not someone is a good fit for your offer (or which of your different offers makes the most sense for them, if you have multiple).

Let me walk you through each of them real quick:

Question 1: Which best describes your current situation?

Give them 4-5 options.

For example, if you’re building a quiz targeting professionals who want to become better public speakers, your options could be:

Student, First 5 years of career, Manager, Senior leader, Executive.

Now you immediately know their starting point and experience level.

Question 2: Which describes your desired outcome in the next 90 days?

Again - give them a list of specific outcomes to choose from.

They’ll tell you exactly what’s driving their decision right now.

(Note the question is anchored to a specific timeframe, by the way. That’s intentional and very important.)

Question 3: What obstacle is stopping you? Or what have you tried that hasn’t worked?

Once again - give them 3-4 common obstacles to choose from.

This question will allow you to discover their biggest pain point AND what solutions they’ve already tried before (which can be extremely helpful once you try to address potential objections later on in the process).

Question 4: Which solution would suit you best?

This is a subtle but very powerful question.

Because it reveals their budget without asking the question directly.

It also gives you a sense of the level of help/access/support they’re looking for (which can then inform the specific offer you present).

Some of the options you could include here:

Education/training, One-to-one coaching, Software, Done-for-you service.

Obviously, if you don’t sell services, for example, you don’t want to include that as an option (the key is to include the different levels of support that you actually offer).

Question 5: Is there anything else we need to know?

Lastly, this is an open text box question - and it should be optional.

Now, a lot of people don’t really use but some others reveal super valuable info that would otherwise miss out on (things like “I have budget but need to spend it by end of month.”).

So, it’s definitely worth having.

Now, you might be wondering…

“What happens after someone completes the quiz?”

Great question!

The Results Page

After someone has answered all 20 questions, they get a customized results page based on their answers:

• Their overall score

• 3 personalized insights (based on their goals/pain points)

• Next steps tailored to their qualification level

Now, here are some of the examples of the different CTAs someone might (depending on how they answered the few final questions):

• A high-qualified lead gets offered a call.

• A mid-qualified lead gets invited to a webinar.

• A low-qualified lead gets free content.

The entire experience takes 3 minutes.

And according to Daniel, 20-40% of people who land on one of his pages complete the whole quiz (which is wild).

Why This Works

Now, here are a few things make this framework so effective:

1. Contact info first — You capture the lead even if they don’t finish

2. Yes/no questions — Low friction, easy to answer, keeps momentum

3. Score-based results — People love knowing where they stand

4. Qualification built in — You know exactly who’s worth your time before you ever talk to them

5. Personalized next steps — The CTA matches their pain points and readiness to buy

Which means you have a whole lead qualification system disguised as a quiz (that people actually get value from).

Now, as usual, I’ve put together a whole prompt to help you implement this framework in a fraction of the time :)

The Quiz Funnel Builder Prompt

Here’s a prompt to help you build using Daniel’s exact framework:

Read more

They’re generating around $100k/year from paid subscriptions.

But they know they are leaving a LOT of money on the table.

The problem is…

They have no idea what product to create next.

They’ve tried a few things but nothing has really stuck.

So, here’s the framework I shared with them.

It’s a 3-step process to find validated digital product ideas without having to create anything first.

Step 1: Run a survey

Before you build anything, you need data.

And the easiest way to get that data is by asking your audience directly.

(That’s one of the big and most underrated benefits of having an email list!)

Now, you don’t need crazy amounts of data in order to start validating product ideas.

There’s just 4 big things you need to know:

1. Who they are - What’s their role? What industry? What stage of business or career? (The way you frame this question will depend on your specific niche.)

2. Their biggest challenge - What’s the #1 thing they’re struggling with right now (related to your topic)?

3. Their biggest goal - What are they trying to achieve in the next 6-12 months?

4. Context-specific question - Anything else that could be super high leverage for you to know based on your niche. For example: If I were running this, I might want to know which email marketing tool they’re using for their newsletter.

That’s it.

Literally 3-4 questions max.

All you’re trying to do is identify patterns - common problems, common goals, common archetypes.

So once you’ve built your survey, send a quick email to your list asking them to fill it out.

Now, I have 2 pro tips for you here:

• Send at least 2-3 emails about the survey. Most people won’t see or act on the first one. Also, tell them you’re trying to better understand what they’re struggling with so you can better serve them with your content and future products. People appreciate that.

• Incentivize completion. Give away something valuable for free to anyone who fills it out. Maybe a paid resource you normally charge for, or exclusive access to something. This dramatically increases completion rates.

Step 2: Analyze the data

Once you’ve sent your survey to your email list, wait a few days.

Keep reminding people to fill it out. (Remember: 2-3 emails minimum.)

Then, after a handful of days, you should have enough data to run an analysis.

Here’s my recommended approach:

First, dig into the data yourself (manually!).

Go through the responses and see what patterns or interesting trends you notice.

• What problems keep coming up?

• What goals are most common?

• Are there any surprises?

This manual pass is important because you’ll pick up on nuances that AI might miss.

Then, use AI to go deeper.

Export your survey results as a CSV file and upload it to ChatGPT or Claude.

Ask it to analyze the data and identify:

• Common pain points and challenges

• Recurring goals and aspirations

• Patterns in who your audience is (roles, industries, stages)

• Potential product opportunities based on what you’re seeing

Here’s the key:

Don’t jump straight to brainstorming products.

First, focus on identifying problems worth solving.

Once you’ve identified the most common and most painful problems your audience has - that’s when you start brainstorming product ideas that could help them solve those problems.

Quick side note: If you want help figuring out which product formats to start with, check out the 10K Product Accelerator guide I put together. It breaks down different product formats and how to think about which one makes sense for your situation.

But here’s the thing:

Even once you’ve identified problems and brainstormed some product ideas...

You do NOT want to jump straight to building yet.

Instead, do this first:

Step 3: Test with an affiliate offer

This is the part most people skip.

Once you have the survey data and you’ve identified a potential product idea...

Don’t build it yet.

Instead, find someone in a similar niche who has already created a similar product.

Then run an affiliate campaign for their product to your list.

This is way better than rushing to create your own product because:

• You get to test offer-market fit without building anything

• You still monetize your list (affiliate commission)

• You see exactly how your audience reacts to the offer

• You learn what messaging resonates (and what doesn’t)

If the affiliate offer bombs, you just saved yourself months of work building something nobody wanted.

If it sells well, you now have validation that your audience has an appetite for that type of product - and you can go build your own version.

Either way, you win.

Now, just one pro tip here:

Look for offers that are easy to track.

Courses and digital products work great.

Service-based affiliates (like agencies), on the other hand, are harder to track and have more friction.

The prompt

Here’s a prompt to help you create your survey questions AND draft the email to send to your list:

Read more

• 7 LinkedIn posts

• 1 new lead magnet

• 4 emails newsletters

All while working with 8+ different agency clients at the same time.

Now, one of the biggest reasons I’m able to produce so much is because of my Content Growth Operator (CGO).

We’ve been working together for over a year now.

When we started, he was primarily helping me with LinkedIn stuff.

But as my email list grew and we built out our LinkedIn systems, he also started to take on more work on the email front.

So today I want to share 4 things he helps me with each week on the newsletter/email side.

That way, you can get a better sense of what to delegate to your assistant (or other team members) as your newsletter grows.

Task 1: Drafting templated emails

Every week, my CGO helps me draft 2 types of emails:

• Weekly roundup emails. These have a very clear and repeatable format. So he drafts them using our templates and AI prompts. Then I QC and edit before we send them out.

• Welcome/delivery emails for new lead magnets. As I mentioned, we publish a new lead magnet every week. And as part of this workflow, we always set up a delivery email so people can get access to the asset after they sign up. So he helps me draft all of these using our templates and prompts as well.

Here’s the key insight:

First, you need to create email templates for your recurring emails (weekly roundups, delivery emails, etc.).

These templates should outline the structure, tone, and key sections.

You also want to create AI prompts that your CGO can use to help draft these emails efficiently.

Once that’s in place, here’s the workflow:

1. CGO drafts the emails using your templates and prompts

2. You review & edit (this gets faster over time as they learn your style)

3. Approve & hand off for scheduling

Pretty straightforward!

Task 2: Uploading & scheduling emails

I use ConvertKit for most of our emails.

We generally batch create all our content for the week ahead on Sundays, and then he uploads and schedules all the emails on Mondays.

We also have a paid newsletter on Substack that we send once per week.

I write those emails entirely by myself, but he helps me upload them to Substack as well.

Here’s the workflow:

1. I batch create all the email content on Sundays

2. CGO uploads to the email platform (ConvertKit, Substack, etc.)

3. CGO schedules each email for the appropriate day and time

Pretty straightforward.

But the time savings add up fast when you’re doing this every single week.

Task 3: Researching & drafting lead magnets

We have a series of prompts to brainstorm new lead magnet ideas, so each week he ideates new potential assets we could create.

Once I’ve decided on the idea we want to sprint on, he helps me:

• Curate resources

• Draft some of the content using existing material (if we have it)

• Do research that I can then use to create the final content

Here’s the 5-step process:

1. Ideate new lead magnet concepts - Your CGO uses AI prompts to brainstorm 3-5 potential lead magnet ideas each week

2. Select the concept to pursue - You review the ideas and choose which one to create

3. CGO curates resources & examples - They gather all relevant resources and organize everything

4. CGO drafts initial content - When possible, they draft sections using your existing content (LinkedIn posts, newsletter issues, etc.)

5. You finalize the asset - You add your unique insights, refine the messaging, and create the final version

Important note: I still create 80-90% of my free assets myself.

But having my CGO handle the research, curation, and first-draft compilation saves me hours each week.

What used to take 8-10 hours now takes 1-2 hours per week.

Task 4: Building landing pages & automations

Lastly, my CGO also helps me build landing pages and automation flows in ConvertKit.

We use these flows to capture email subscribers from our lead magnets and deliver the assets via email after someone subscribes.

Here’s the workflow:

1. Create your templates & SOPs - First, you build your standard landing page template and automation sequence template. Document the process with screenshots and clear instructions. This is a one-time investment.

2. CGO clones & customizes landing page - When you have a new lead magnet, your CGO clones your template and customizes it (headline, benefits, preview image, opt-in form)

3. CGO sets up the automation - They clone your template automation sequence and customize it for the new lead magnet (delivery email, follow-up emails, subscriber tagging, etc.)

4. Test & QC the full flow - Your CGO tests the entire flow, then you do a final QC review before launching

Important note: At first, you’ll need to own this whole part of the process.

However, after a rep or two, you can create templates and an SOP so that your CGO can take these tasks off your plate.

That’s exactly what I did.

And just like all the other tasks we’ve covered so far, this saves me a few valuable hours each month.

How to find YOUR delegation opportunities

Now, here’s the thing.

These are the 4 tasks that made sense for me to delegate.

But your email marketing workflow might look totally different.

So I created an AI prompt that will help you identify the tasks YOU could templatize, systematize, and eventually delegate to your own assistant or CGO.

Here’s the framework it follows:

• Step 0: Identify tasks - The first step is to identify potential opportunities for you to create systems and delegate repeatable tasks. That’s why we start with an interview.

• Step 1: Create templates - The next step to building efficiency is to create templates for yourself. This forces you to document your process.

• Step 2: Do it faster yourself - Once you have templates, you can do the tasks faster and more easily, without thinking about it.

• Step 3: Delegate - And once it’s templatized, it becomes much easier to hand off to someone else (whether that’s a CGO, VA, or even AI).

Here’s the prompt:

Read more

40+ pieces total.

And it was a game-changer.

See, I already batch my content writing every week.

But I used to show up to those writing sessions without knowing what I was going to create.

So as a result, I’d spend the first 30-60 minutes just deciding what to write about.

No bueno.

So I made an upgrade to my process:

Instead of figuring out the “what” each week, I now batch the planning and decision-making for the entire month upfront.

That way, when I show up to my weekly writing sessions, I can skip straight to writing.

Now you might be wondering:

“Where do you get all these content ideas from?”

Well, these are the 4 places I check to mine ideas I can actually use to grow my audience AND my business:

Source 1: My Daily Journal

Every day, I ask myself a few reflection questions in Notion.

One of them is:

“What’s 1 thing I did yesterday that I could write about today?”

This captures tactics and systems I’ve been working on while they’re fresh.

Then, when I’m looking for content ideas, I always have tons of potential good ones waiting for me in my journal.

Here’s the thing most people miss:

If you’re a subject matter expert (or you’ve been working in an industry for a while), there’s a VERY high likelihood you spend your days working on interesting things you could turn into content.

The problem is... we take all that expertise, experiences, and insights for granted.

This simple journaling prompt fixes that.

Source 2: My To-Do List

This is another super helpful bucket.

By reviewing the things I’ve been working on over the past few weeks, I can always find stuff I’m already doing and thinking about - and share it as content.

Documenting what you’re working on is one of the best ways to create content without taking a lot of time.

And the nice part?

This type of content usually generates business results - because it forces you to demonstrate your expertise.

Look for:

• Recurring weekly tasks

• Big projects you’re wrapping up

• New, shiny projects you’re starting to work on

This will give you an awesome mix of (1) frameworks you use all the time, (2) fresh insights & learnings from big endeavors, and (3) exciting build-in-public updates.

Source 3: My LinkedIn Content

I export my posts from the past 90-120 days (with engagement metrics).

Now, these are the things I always look for:

• Trends or topics that are performing well. From there, I try to ideate similar angles I could experiment with.

• Posts I made 90+ days ago that I could potentially repurpose. A lot of people don’t realize this, but your best content from 3+ months ago can (and should) absolutely be reposted.

Most of your audience didn’t see it the first time anyway.

Source 4: Sales Call Transcripts

Lastly, I review recent sales calls and look for patterns:

• Questions prospects keep asking

• Objections that come up repeatedly

• Problems they describe in their own words

• Frameworks I find myself explaining over and over

If I’m explaining something on every call, that’s a signal I should write about it.

The best part?

I know these ideas are valuable because I was able to “validate” them live as I shared them on the call.

The Big Unlock

Now, this isn’t necessarily a super revolutionary idea.

You could’ve done all of this manually before.

But here’s what changed for me:

I was able to run this entire workflow in a much smoother way than ever before.

All because of 2 new Claude features:

1. Claude Cowork

2. Claude Skills

Let me explain both.

How Claude Cowork Works

Cowork is a Claude feature that lets you connect your apps - like Notion, Google Drive, etc.

Once connected, you can just tell Claude to look for your pages and documents and extract information from there.

This is extremely nice because you suddenly get rid of all the copy-pasting and file uploading.

You just connect Claude to your “source of truth” and it finds the information you’re looking for.

For this workflow, I connected my Notion account.

Then I told Claude to:

• Pull from my daily journal entries

• Review my to-do list and recent tasks

• Analyze my LinkedIn content tracker

• Extract patterns from my sales call notes

And it just... did it.

Without having to copy-paste or upload any files.

Even better…

Once I decided what I was going to write for the month, Claude actually created the content shells inside my Notion tracker for me.

(Yes, it can also create and do things for you inside your other tools.)

Now, here’s the second unlock:

How Claude Skills Work

The easiest way to think of a Skill:

It’s a “downloadable” prompt that you can install into your Claude account once - and then it works forever.

Instead of having to copy/paste the same prompt every time, you just “install” the Skill and Claude knows how to run the workflow whenever you ask.

So after completing this content ideation process once, I turned it into a Skill that you and I can use to effortlessly run this workflow over and over again in the future.

And of course - I’m going to share it with you :)

The Content Ideation Skill

This skill with:

• Ask you clarifying questions ONE AT A TIME

• Mine 5-10 ideas from each of the 4 sources I explained above

• Present ideas with rationale so you can flag your favorites

• Compile a master list organized by format (newsletter vs LinkedIn)

• Confirm your final ideas for the month

Click here to install my Content Ideation Skill into your own Claude account.

Don’t forget to connect your Notion account beforehand so you can run this workflow!

Now, go give it a try and let me know how it goes.

Talk soon,

Daniel