We helped our agency clients pull off some awesome wins, and every week I shared a new tactic (plus a ready-to-use prompt) to help you grow and monetize your list.

Chances are, though, you missed a few of the best ones.

So here’s a roundup of my 5 most popular (and helpful) issues from September, all in one place:

1/ How to sell without selling.

This is one of the highest-converting tactics we’ve tested in the past few months.

In this issue, I’ll show you how to turn your best content into your best sales pitch - so you can drive sales without feeling like you’re selling.

Click here to see how it works.

2/ This creator has made $15,000,000+.

So when he launched a new lead magnet funnel, I dropped everything and spent 3 hours breaking down the whole thing.

In this deep dive, I share what he nailed, what I’d improve if I were him, and what you can steal for your own lead magnet funnel.

Click here to read the teardown.

3/ An easy (but genius) way to promote your newsletter.

I recently saw someone doing this on X and thought it was brilliant.

If you struggle to promote your newsletter every week, I highly recommend checking this one out.

Click here to see the tactic.

4/ How to get more traffic from newsletters you already wrote.

Every email you send inevitably dies off after a couple of days.

But there’s an easy way to give those same emails a second life - while also driving more growth for your newsletter.

That’s what I’ll walk you through in this issue:

Click here to see how it works.

5/ 7 rules to build a million-dollar newsletter landing page.

The better your landing page, the faster you’ll grow your list with both engaged readers and potential customers.

So here are the 7 rules I follow to create high-converting newsletter landing pages (after building hundreds of them).

Click here to see all 7 rules.

Which of these was your favorite?

Hit reply & let me know.

Talk soon,

Daniel

• Grown my LinkedIn audience from 600 followers to almost 38,000

• Grown my email list from 1,100 subscribers to over 12,000

• And gotten dozens of quality inbound leads from LinkedIn

Along the way, I’ve tried dozens of different growth tactics. But there’s one that’s been responsible for ~80% of all this growth:

LinkedIn lead magnets.

Now, to be completely transparent: they’re not working as well as they used to 12-18 months ago.

Yet, this is still one of the most effective ways to grow your email list on LinkedIn.

However, whenever I explain this to other founders & creators, one of the most questions I get is:

“But how do you come up with SO many lead magnet ideas?”

So in this deep dive, I’m going to walk you through the 7 techniques I use to come up with pre-validated lead magnet ideas that (1) solve real problems for my readers, (2) position you as an expert in your niche, and (3) grow both my audience and my business.

Let’s get into it.

Technique #1: Expand

The first way to come up with viral lead magnet ideas is to look at your best-performing social posts and expand them.

This works because if the idea landed as a social post, it’s very likely to land as a lead magnet.

The idea has already been pre-validated.

That’s how I came up with one of my best-performing LinkedIn lead magnets ever, The Trojan Horse Playbook.

I published a post, and a few weeks later I was in my analytics and noticed it had gotten 4x more engagement than my average post.

So I re-read it and brainstormed a few ways to make it more valuable:

• An AI prompt to streamline the whole process

• Images to make it more digestible

• Scripts and examples so people could actually implement the frameworks

Then I launched the expanded version as a LinkedIn lead magnet.

It led to 635 new followers in the first 24 hours, 437 new email subscribers, and a landing page that converted at 91.2%.

All of it from a post I’d already written.

Technique #2: Compress

The second technique is the reverse: take a valuable, in-depth resource you’ve already created and compress it down.

A paid course, a YouTube video, an internal SOP.

There’s usually a direct correlation between how much time you spent creating something and how valuable it is.

And the same pre-validation logic applies: if a big asset is proven, a smaller version of it will be too.

A while back, I delivered a keynote at a mastermind breaking down our 8-figure PGA funnel, and the feedback from the room told me I’d covered a LOT of valuable frameworks.

So the next day I recorded myself delivering the same presentation at my desk, pulled the transcript, and turned it into an in-depth text breakdown.

Then I launched it as a viral lead magnet on LinkedIn.

527 new followers in the first 24 hours.

664 new email subscribers.

Plus a handful of high-quality leads reaching out about working together.

Technique #3: Replicate

The third technique is to research creators and businesses in other niches, then replicate their best-performing lead magnets.

Same pre-validation logic as the first two.

The difference is where you’re looking: someone else’s funnel instead of your own library.

Earlier this year I came across Tori Dunlap’s quiz funnel while looking for a creator to feature in my newsletter, and I loved the idea of building something similar for myself.

And here’s the important part.

It’s not just that I liked the idea.

I know it’s very likely to work, because Tori’s quiz funnel has absolutely crushed it for years.

The idea is pre-validated. I just have to execute it properly.

Technique #4: Unbundle

The fourth technique is to unbundle your paid offer.

I really like Alex Hormozi’s idea of a lead magnet being a complete solution to a narrow problem.

Here’s what that means in practice.

Most products and services solve a series of problems for your customer.

So your lead magnet can solve one smaller problem they need to get past before they can even think about the bigger one your paid offer solves.

If your main service helps people sell their house, for example, your lead magnet can help them write a compelling listing so they can get it on the market in the first place.

And if you have a solid paid offer, you’re already solving a lot of these small problems.

You’re just unbundling one of them and giving away the solution.

And by solving that smaller problem for free, you’re saving them time, demonstrating your expertise, and building trust all at once.

So when they’re ready to tackle the big problem, they’re far more likely to buy from you.

Unbundling makes congruence almost automatic, because the free asset comes out of your paid offer by design.

Technique #5: Curate

The fifth technique is to curate existing resources, tools, or examples your audience would find valuable and package them in one place.

This works because your audience is drowning in information.

They don’t need more content.

They need someone to filter the noise and show them what’s actually worth their time.

The best part is how fast these are to build with AI. Usually a day or two.

For example: Last year, I built a swipe file curating some of my favorite newsletter subject lines.

It’s generated more than 1,000 new email subscribers since, with very little promotion.

Technique #6: Analyze

The sixth technique is to analyze your content from the last 90 days and look for patterns in terms of what’s already working.

This sounds like Expand, but there’s an important difference.

With Expand, you’re doubling down on a single post that’s an obvious winner.

With Analyze, you’re looking across all your stats for macro trends that point toward a bigger asset you could create.

A few months ago I went through my numbers and realized my posts about Substack were getting a lot of signal.

So I asked myself what bigger, more comprehensive asset I could build in that vein.

That’s where my Substack Traffic Arbitrage lead magnet came from.

But it wasn’t a specific post that triggered it.

The pattern did.

Technique #7: Content Series

The seventh technique is to run a 30-day content series, publish it daily, and then compile it into a lead magnet at the end.

This works because you’re building a compounding content flywheel.

Each day in the series becomes a social post, a newsletter, and a piece of the final asset.

It also kills what I call the Daily Content Roulette, where every morning you wake up wondering what to post.

You know what you’re publishing, your audience knows what to expect, and every piece builds on the last.

Example: Back in June 2025, I posted 30 AI marketing prompts in 30 days.

By the end, I had a library of prompts, a month worth of data points, hundreds of new subscribers, and a beefy lead magnet waiting to be packaged up.

Wrapping Up

Look back at the 7 techniques and you’ll notice they all do the same thing:

Find ways to double down on something that’s already been proven - in your own content, in someone else’s funnel, or in your paid offer.

That’s the whole game. The more you can reduce the risk of your lead magnets flipping, the better.

Anyway, hope this was helpful!

And if it was, please:

1. Leave a comment letting me know which technique you’re using first

2. Share this with a friend or colleague who could find it helpful as well

Until next week,

Daniel

PS - I created a series of Claude Skills to make it 10x easier to implement each of the 7 techniques in this deep dive. Want to check them out? Let me know in the comments and I’ll send them for free.

PPS - Enjoyed this piece? Then you’re going to love my newsletter, Daily Email Tactics.

Every day, I send a hyper short (and hyper actionable) email breaking down a tactic to help you grow or monetize your email list.

You can join 12,000+ others who read it every morning here.

And along the way, we’ve written dozens of really good nurturing emails for them.

But if you joined their list last month, you’d never see any of them.

They don’t have a public archive.

So everything we wrote before you subscribed is just... gone.

So I pitched them something.

I call it The Substack Archive Play

Here’s how it works:

• Take every email you’ve already sent

• Publish each one as an article on Substack (without actually sending it as an email)

• Once a week, export your new Substack subscribers and import them into your real ESP

And in case you’re wondering…

No, you’re not starting a second newsletter.

Instead, think of it as a blog with built-in distribution.

Now, if you need a little bit more convincing…

Here’s why this works

3 reasons:

• Substack is a social platform now - it has its own discovery, so your old emails can get surfaced to people who’ve never heard of you

• You get an archive without writing anything new - the emails already exist, so this is literally a copy and paste job

• It’s the easiest email capture on the internet - every Substack post has a subscribe button right on it. Someone reads an old email, clicks subscribe, and - boom - they’re on your list.

But there’s one catch

Before you publish them as articles you might need to make a few small tweaks to your emails.

Because some of them might say things like “hit reply” or “until tomorrow.” Or they might plug an offer that already expired.

Plus, your subject line probably doesn’t feel like the headline of an article.

So before you upload them to Substack, there are two small adjustments you need to make to each email

1. Removing or updating anything that could make it feel dated

2. Replacing your original subject line with a headline that makes the piece feel like a blog post or an article

Luckily, you can use AI and the prompt I’ve created for you to do all of that in a fraction of the time.

The Prompt

Give the prompt below to your favorite AI tool. Then paste in any email you’ve already sent, and it will:

• Flag every line that needs to be removed or updated to make it evergreen (with the fix for each one)

• Give you 10 headline options for the Substack version

That way, you can repurpose all your newsletters as Substack articles in just a few minutes per issue.

Read more

Nailing your newsletter landing page.

Why?

Simple - the better your landing page is, the faster you’ll be able to grow your email list with both engaged readers and potential customers.

But let me show you what I mean with a quick tangible example.

Say you drive 1,000 visitors to your newsletter landing page each month.

If your landing page has a 20% opt-in rate (meaning 20% of visitors end up subscribing) that means you’ll get 200 new subscribers per month out of those 1,000 visitors.

But if your landing page has a 40% opt-in rate, you’d suddenly get 400 of those 1,000 visitors to become subscribers.

That’s 2x more email subscribers with the exact same amount of monthly traffic.

Read that again.

So now, the question is:

How do you maximize your landing page opt-in rates?

Well, over the past few years I’ve built hundreds of newsletter & lead magnet landing pages, many of which have had a 40%, 50%, and even a 60%+ opt-in rate.

And along the way I’ve developed 7 rules I follow every single time I sit down to write and build a new landing page.

So let me walk you through them (using my own newsletter landing page as an example):

Rule #1: Clear And Compelling Headline

You’ve probably heard the famous Ogilvy quote before:

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Now, even though he said that decades ago (and in the context of paid advertising), this is still true.

And it also applies to your newsletter landing page.

Now, how do you write a great landing page headline?

There are dozens of small nuances - but none of them matter if your headline doesn’t promise a tangible & compelling outcome (or transformation).

Because ultimately that’s what people want: an outcome, a result, or a transformation.

Rule #2: Objection Handling

Now, sometimes making a good promise isn’t enough.

People have doubts.

They read your headline, they like the outcome, and then their brain immediately fires back with some version of “yeah, but that won’t work for me.”

So if you want to maximize your opt-in rates, make sure to always include an objection busting sentence at the end (or underneath) of your headline.

On my page, that’s the line sitting right below my headline:

“(Straight from our $700k/mo portfolio & top newsletter agency clients).”

This simple line addresses two objections at once:

• Why should I listen to you?

• How do I know this actually works?

Pro tip: use a smaller font size and italicize your objection busting sentence so your main headline doesn’t get too bulky.

Rule #3: Clear And Compelling Name

One of your main goals with a page like this is to make what you’re offering feel tangible.

You want it to feel like a real thing. Ideally, like a product.

And one of the easiest ways to do that is to name it.

Give your newsletter (or lead magnet) an actual name that makes it clear for people what’s in for them.

Typically, I like to have the name of my newsletter or lead magnet as the “eyebrow” copy above my headline - but for my Daily Email Tactics landing page, I was actually able to bake it into the headline itself.

Rule #4: The Rule Of 1

There’s only ONE thing you can do on my landing pages:

Opt in or bounce.

There’s no navigation bar, no blog archive, no social media buttons.

NADA.

And that’s intentional. Because all those fancy buttons and links people like adding to their landing pages are nothing but distractions.

And guess what - distractions = lower opt-in rates.

This is one of the easiest rules to implement in this whole list - and yet almost nobody does it.

Rule #5: CTA Above The Fold

Speaking of CTAs.

You want to make it as easy as humanly possible for people to take the action you want them to take (which is opting in and subscribing).

And “easy” means NO scrolling.

That’s why your opt-in box should always be above the fold.

In case you’re not familiar, the above the fold section of your landing page is everything people can see upon loading the page and before they have to scroll down.

Now, here’s a pro tip (most people get this wrong, too): Check the mobile version of your landing page to make sure the opt-in box is above the fold there too.

Your opt-in form should be completely visible without having to do any scrolling - both on desktop AND on mobile.

Rule #6: Tangible Social Proof

As we all know, social proof is extremely powerful.

But here’s the thing: If you want to keep everything (at least all the important pieces) above the fold, that often means you have very limited real estate to work with.

So instead of dropping in a long quote testimonial, one of my favorite moves is to add a short blurb with tangible social proof.

On my page, it’s built into the button itself: “Join 12,000+ Others.” It costs zero extra space, and it gives people a hard number instead of a vague claim about how great the newsletter is.

Rule #7: Welcome Gift

Alright, last rule.

But this is one of the most powerful and underrated tactics from the list.

First, even though your newsletter is free, you want to think about it as an offer.

Most newsletter offers are some version of “give me your email and I’ll send you weekly tips about [topic],” which asks the reader to wait days, sometimes weeks, before they get any value.

A Welcome Gift fixes that. It’s a lead magnet new subscribers get access to the second they join, so they know exactly what they signed up for and get rewarded immediately (instead of three days or three weeks from now).

3 things to keep in mind: call it out on your landing page (instead of making it a surprise), keep it congruent with what your newsletter actually covers, and make sure it solves a painfully specific problem.

On my page, I speak to it in the third bullet under the CTA button: instant access to my email launch playbook.

Remember: people want value now, not next week.

(Bonus) Rule #8: A Compelling Mockup Image Or Screenshot

Back in rule #3 we talked about making your offer feel tangible by naming it.

A mockup image does the same job, except visually.

That’s why most of my landing pages have a high-quality mockup image on them.

Note: I don’t have this on my current Daily Email Tactics landing because this usually makes more sense to do for a lead magnet instead of a newsletter. (It’s harder to “visualize” a newsletter as a physical asset, but you can definitely get creative with it!)

Wrapping Up

None of these 7 rules are complicated.

You could go through your own landing page right now and check off all 7 in about 20 minutes.

But that’s kind of the point.

Remember the math from the top of this piece: going from a 20% opt-in rate to a 40% opt-in rate doubles your list growth without a single extra visitor.

Which makes this exercise the highest leverage 20 minutes you’ll spend on your newsletter this week.

Anyway, hope this was helpful!

And if it was, please:

1. Leave a comment letting me know which rule you’re going to fix first

2. Share this with a friend or colleague who could find it helpful as well

Until next week,

Daniel

PS - Enjoyed this piece? Then you’re going to love my newsletter, Daily Email Tactics.

Every day, I send a hyper short (and hyper actionable) email breaking down a tactic to help you grow or monetize your email list.

You can join 12,000+ others who read it every morning here.

(I recently saw Tim Ferriss doing this on X and thought it was genius.)

I call it…

The “Most Clicked Link” Teaser

The idea is very simple:

A few days after you send out a new edition of your newsletter, make a social post highlighting the single link that got the most clicks.

Then invite people to subscribe so they don’t miss future editions.

Here’s why I like this tactic:

• It gives people a sneak peek - they get a taste of the kind of thing you normally include in your emails, which makes subscribing feel more enticing.

• It has built-in social proof - “this was the most clicked link” subtly signals that a lot of people found it valuable.

• It’s basically free content - you’re not making anything new. The link and the data already exist, so you get a fresh promo post out of every issue with very little effort.

Now, in case you’re curious…

Here’s an example

This was the actual Tweet I saw from Tim:

Now, I did have one thing I’d improve in Tim’s Tweet to make it even stronger:

I’d share the actual number of people who clicked the link (to show social proof). For example: Something like “1,200 people clicked this link last week” is far more compelling than just calling it the most clicked link.

The only caveat: This works best if your newsletter has some kind of curated section where you share a few links or resources.

But if you don’t, then you might want to try adding this format to your weekly rotation.

Now, as usual, here’s an AI prompt to help you implement this tactic with a fraction of the time and the effort.

The Prompt

Here’s a prompt to turn your newsletter data into growth content:

Read more

Over the past 6-7 years, he has:

• Grown his social media audience to over 1.5M followers across LinkedIn, IG, and X

• Built an email list of 200,000 people who read his newsletter every week.

• And generated mora than $15M in revenue as a one person business (with ~90% profit margins)

So when I saw he’d launched a new lead magnet funnel, I knew I had to go through it.

Over the last 3 days, I spent about 3 hours analyzing it.

I opted in, clicked through every page, read every email, and filled a page with notes on what I thought:

• He absolutely nailed

• As well as what he could have done better (in my opinion)

And in this piece, I’m going to walk you through all of it.

Let’s get into it.

First, here’s a high level overview of the funnel works

Before we break down the individual pieces, here’s the full path from social post to sale:

1. Social traffic goes to a lead magnet landing page

2. Once you opt in for the free lead magnet, you get sent to a thank you page with a segmentation survey

3. If you complete the segmentation survey, you get a CTA to check out his flagship product

4. If you click on that CTA, you land on his flagship product sales page, which has a headline personalized based on your survey responses (super smart!)

5. And finally, you also get an email with the link to download the guide, which is a simple PDF

Five pieces.

Now, let’s break them all down - one at a time.

1. The landing page

My take: almost perfect. 9/10

What he did well

There were 5 big things he nailed with this landing page:

• The headline is a banger. It has a big credibility outcome baked into it (a $15M business), it addresses a big objection, and it uses visceral language on top of that (”without destroying my life”).

• The subheadline does a terrific job of increasing the perceived value of the asset. After reading it, the free guide suddenly feels like something you should pay for (because of how much effort he put into it).

• The page follows the rule of one. There’s only one thing you can do on it: you can either opt-in or bounce.

• Last but not least, the opt in form is above the fold. You don’t need to do any scrolling to take the action he wants you to take: opting in.

What I would improve

Now, there are 2 things he could’ve done slightly better here:

• There’s no social proof above the fold. He’s got some near the bottom but a good chunk of people won’t make it there. Now, he can get away with that because he’s Justin Welsh, but generally I would definitely recommend not skipping this in your above the fold copy. Something as simple as “20,000+ people have already gone through it” is more than enough.

• The mockup image isn’t super compelling or eye catching. If you scroll down a bit, you can see a mockup image of the guide. But tbh, it’s kinda of “meh.” For a guide he clearly poured this much work into, the visual doesn’t do it justice.

2. The thank you page

Now, let’s talk about his thank you page.

My take: this was pretty solid, but there are some low hanging upgrades here. 8/10

What he did well

2 main things:

• The page does a great job of setting expectations for what happens next. You always want people to know exactly what’s coming after they opt in, and he nailed that.

• He includes a quick segmentation survey (4 questions) to gather first party data from his subscribers. This is the part most people skip. This data allows him personalize his emails later and make them significantly more effective (because he can speak directly to your specific goals, pain points, and situation).

What I would improve

A couple low hanging upgrades:

• The survey is below the fold. You have to scroll to even see it, which means a chunk of people never will. Easy fix, though.

• There isn’t a super compelling incentive to fill it out. Right now he’s asking people to do work for free. Instead, I would offer an additional free resource in exchange for completing the survey. This can help maximize the number of people who complete it (which is important because that means > more people he can personalize his emails for > higher likelihood of generating more sales).

• When you complete the survey, there’s a CTA to check out his flagship product. This is good, actually. But ****I would take it a step further and auto redirect people to that page as soon as they finish the survey (instead of relying on a click). I would just make sure there’s some copy at the top of the page making the transition before doing any selling.

3. The paid offer sales page

Alright, let’s talk about the sales page now.

My take: same story as the thank you page. Pretty good execution with a couple of low hanging upgrades. 8/10

As a reminder: you get a CTA to check out this sale page after you complete the segmentation survey (see below), which is smart - because that way he’s only pitching the most engaged/highest intent people.

What he did well

There were 3 things he nailed here:

• The headline of the page is personalized based on your specific survey answers. This is super smart and a great use of the first party data he just collected.

• He’s got a $250 off expiring discount. It feels compelling and it does a good job of creating urgency. (I also liked that the deadline is a much longer than the classic internet marketing funnel where they try to push you to buy in like 10 minutes lol.)

• He’s got most of the “must have” sections for a course sales page like this one. Solid offer stack. Plenty of FAQs. Social proof. Bonuses. The works.

What I would improve

Now, there are 2 low hanging upgrades I would make here:

• The product box image is taking up most of the real estate above the fold on mobile. Which means it’s burying the headline and subheadline, and those are far more important than the image. So I would either move it down or just hide it so it doesn’t show up at all on mobile.

• The page is a bit too text heavy. I would include more screenshots, visual sneak peeks of the product, and pictures of the people whose testimonials he’s using - especially because they’re all well known.

4. The lead magnet delivery email

Last but not least, let’s talk about Justin’s lead magnet delivery email.

My take: this was pretty underwhelming, and it’s the part of the funnel that could use the most work. 4/10

What he did well

Before we talk upgrades, let’s talk about the 2 things he did a good job with:

• He delivers the lead magnet right away. Which is table stakes - but hey, he got that right.

• He has a final CTA encouraging people to reply if they found the guide helpful. I liked this because it can help with deliverability and it’s a nice way to get feedback from people + start conversations (which can be particularly helpful if you sell high ticket stuff).

What I would improve

Now, here’s how I would make this a 10/10:

• I would hype up the guide and what’s inside wayyyy more. Especially because he put all this time and effort into it. Selling the guide inside the delivery email increases the likelihood that people actually open it and read it. Though a better upgrade would be to deliver the entire guide over 5 or 6 emails, in the form of an email course. That would increase the likelihood people consume the whole thing even more.

• I would also include a quick version of his back story. He covers that inside the guide, but putting it in the email could help build trust and get people invested faster.

• I would add a PS either reminding people to complete the survey (if they didn’t), or reminding them to take advantage of the expiring discount on his product (if they did fill it out).

Wrapping up

The front end of this funnel is excellent.

The landing page, the segmentation survey, and the personalized sales page were great overall & there’s plenty you can learn from those.

But there’s a clear opportunity to beef up the backend to (1) increase the likelihood people actually read the guide and (2) end up buying as a result.

Anyway, hope this was helpful!

And if it was, please:

1. Leave a comment letting me know what your favorite part was

2. Share this with a friend or colleague who could find it helpful as well

Until next week,

Daniel

PS - Enjoyed this piece? Then you’re going to love my newsletter, Daily Email Tactics.

Every day, I send a hyper short (and hyper actionable) email breaking down a tactic to help you grow or monetize your email list.

You can join 12,000+ others who read it every morning here.

• A course

• A membership

• A paid newsletter

• Or a coaching program

With any “live” components, you’re going to like this one.

It’s one of the highest-converting tactics we’ve tested in the past few months.

I call it the Guest Pass tactic

Here’s the context.

Inside our Premium Ghostwriting Academy, our team runs live calls and clinics every week.

The one members love most is our weekly Hot Seat Call, led by one of our co-founders.

So once a month, we hand-pick a small group of people who are on the fence about joining our coaching program - and invite them to attend one of those calls for free.

That’s the whole tactic:

• Take a high value thing that usually lives behind your paywall

• And let a few high-intent people experience it once

It’s very simple - but we’ve seen it work extremely well.

Why this works

3 reasons:

• People love a sneak peek - an invite to something that’s normally behind a paywall feels like a gift (rather than a pitch).

• It makes your value undeniable - instead of telling people how good your program is, you let them see it for themselves. Experiencing a banger coaching call is far more convincing than any sales copy you could write.

• It’s loaded with social proof - a bunch of your paying members will show up to the call and organically share how much they love being part of it - and prospects can see that in real time.

Plus, you’re already running these calls anyway.

Might as well get more value out of them, right?

Now, let me show you how to actually implement this.

How to implement the Guest Pass tactic

It only takes 5 steps:

• Pick the segment of hot leads you want to target (shouldn’t be everyone)

• Spin up a simple opt-in page and a thank-you page that lets them add the session to their calendar after they’ve registered

• Send an email to that segment inviting them to attend

• Send a reminder the day before and the day of

• Follow up after the session so you can nudge them to convert

One thing to be super clear about: this isn’t meant to be sent to your whole list. You only want to invite a specific segment of people who’ve already shown they’re seriously considering joining.

Want an example?

Here’s the “invite” email we used to execute this tactic most recently:

Now, ready to put this into action yourself?

The Prompt

Here’s a prompt to help you design your own Guest Pass offer and write the invite email that goes with it - in a fraction of the time.

Read more

Every week I shared a new tactic (plus a ready-to-use AI prompt) to help you grow and monetize your email list.

Chances are, though, you missed some of them.

So here’s a roundup of my 4 issues from August, all in one place:

1/ Don’t let your best emails die after one send.

Everyone talks about repurposing your best social content. Almost nobody talks about repurposing your best emails.

But if an email worked once, it will (almost) always work again - you just have to know when to run it back.

Click here to try this prompt

2/ The fool-proof way to write banger sales emails.

The best marketers never start from scratch. Instead, they find what’s already worked before and remix it.

In this issue, I show you how we turned one of the most famous sales letters of all time into one of our best-performing launch emails ever.

And how you can do the same.

Click here to see the tactic.

3/ The easiest welcome email engagement hack.

Your welcome email is the most important email you’ll ever send.

But people can’t read it if it never hits their primary inbox.

Luckily, there’s a simple CTA strategy that improves your odds - and opens a direct line to every new subscriber at the same time.

Click here to see the hack.

4/ You should send this DM to every new follower.

If you’re creating content on LinkedIn, X, or Instagram, this is one of the most underrated ways to grow your newsletter.

It’s intent-based, it’s scalable, and it compounds with barely any extra effort on your end.

Click here to see the script.

Which of these was your favorite?

Hit reply & let me know.

Daniel

This is one of them.

I call it…

The Disappearing Lead Magnet Drop

Here’s the idea:

Take a valuable resource you normally wouldn’t give away for free - like a module from one of your paid courses.

Then email your whole list and invite them to check it out for free, but only for a limited window (usually 2-3 days).

When the deadline hits, you take it back down so nobody can access it anymore. And you send a follow-up email to everyone who opened it up:

“Hey, noticed you checked out [asset] - how’d you like it? Hope it was helpful. If you want more help to [accomplish goal], you should check out [your full product].”

Here’s why it works:

• Everyone loves a free preview - giving away something you’d normally charge for makes people pay attention and feel like they’re getting away with something.

• Urgency gets people to actually use it - a 2-3 day window pushes people to open and consume the resource now, instead of “later” (which usually means never).

• You nurture and qualify at the same time - your whole list gets value, and you walk away with a segment of high-intent people you can follow up with directly.

Now, if you want to see what this looks like in practice…

Here’s a real example from one of our verticals

We recently ran a Disappearing Lead Magnet Drop for our Premium Ghostwriting Academy - giving away the “Ghostwriter Editing AI Library” (5 AI prompts we built for our paid students).

Here’s what the announcement email looked like:

And here’s the follow-up email (sent the next day):

Notice how the follow-up is super short (5-6 paragraphs). It asks the reader whether they’ve used the resource and then soft pitches them on taking the next step.

The Prompt

Last but not least, here’s an AI prompt to help you build your own Disappearing Lead Magnet Drop campaign (in a fraction of the time):

Read more

Because I’m about to share one of the most underrated ways to grow your newsletter.

I call it the Welcome DM

Here is how it works:

Every time you get a new follower (or connection request), send them a DM thanking them and inviting them to join your newsletter.

(Spoiler alert: it really is that simple!)

Obviously, you want to put your copywriting hat on and explain your newsletter value prop in a compelling way.

That way, people can easily see why subscribing is worth their time.

But if you nail the copy and implement this consistently, a meaningful chunk of your new followers will turn into new subscribers.

Why I’m such a big fan of this tactic

There are 3 reasons why I really like this tactic:

• It’s intent-based - you’re only reaching out to people who’ve already taken an action that signals interest. They’re far more likely to take the next step and subscribe.

• It’s scalable - on platforms like X and IG, you can automate it. On LinkedIn, you can’t fully automate, but a VA can handle it for you.

• It compounds - every new follower becomes another chance to grow your list with very incremental effort, if any, and without having to think about it.

Pretty sweet.

My version of this tactic

I’ve been doing on LinkedIn for over a year.

But instead of DMing every new follower, I send it to anyone who sends me a connection request - which happens dozens of times a week.

The DM itself shares a few pieces of my best-performing content first (so they get value upfront), and then ends with a soft CTA to join my newsletter.

That little tweak - leading with value before the ask - can make a big difference in how the message is perceived.

Try it this week and let me know how it goes.

Here’s quick example of what it looks like:

The Prompt

Here’s a prompt to build your Welcome DM script (using the same formula I use for mine):

Read more

Get it right, and people will not only receive but also open everything you send them afterwards.

Get it wrong, and your engagement AND conversions will take a hit from day one.

But here’s the thing:

People can’t read your emails if they never hit their primary inbox in the first place.

Luckily, there’s a simple way to increase the odds that they do:

Ask people to reply to your Welcome Email

Basically, add a CTA to your welcome email prompting new subscribers to hit reply.

Here’s why this works:

• A reply is the strongest engagement signal there is - when someone responds to your email, it tells inbox providers like Google that you’re a real person sending emails people actually want to engage with. Few things improve your deliverability more.

• It improves the odds your emails land in the inbox for everyone, not just the repliers - a strong reply rate trains the inbox providers to place your future sends (and future subscribers’ emails) in the primary tab.

• It opens a direct line to your subscribers - every reply is a conversation. And with the right approach, those conversations can turn into content ideas, feedback, and sometimes even sales.

Pro tip: give them a reason to do it. Ask a specific question, or offer them something small in exchange for their reply (like an additional freebie).

Want an example?

My own Daily Email Tactics Welcome Email ends by inviting new subscribers to reply in order to get another special freebie.

Here’s the exact copy I use:

PS - I have another bonus for you: A free guide breaking down the 5 steps to building a 7-figure newsletter engine. Reply “guide” and I’ll send you a copy.

And every day, I get at least a few responses from new folks.

Which might not seem like a big deal but over time this compounds.

Now, the question I usually get from people whenever I suggest doing this is:

“But Daniel, what kind of freebie can I give people in exchange for replying?”

So I put together an AI prompt to help you figure it out.

The Prompt

This AI prompt will help you brainstorm bonuses and freebies you can offer in exchange for a reply to your Welcome Email.

Just give this prompt to your favorite AI tool and then answer the questions it’ll ask you so it can brainstorm freebie ideas for you.

Read more

A good chunk of the best ads, hooks, and headlines you see on the internet today can be traced back to another hook, headline, or ad from years (sometimes decades) ago.

That’s because the best marketers understand something most people don’t:

No matter what you’re creating, you should NEVER start from scratch.

Instead, you want to find what’s already worked for other people and remix it.

Now, this doesn’t just work for paid ads. It works just as well for email.

In fact, one of my favorite ways to come up with sales email angles is to study legendary sales letters from OG direct response marketers, then use them as a framework to write my own sales emails.

I call this Sales Letter Remixing

Here’s how it works:

• Find a legendary sales letter from one of the direct response greats (Gary Halbert, Gary Bencivenga, Joe Sugarman, etc.)

• Reverse engineer the structure and the psychological principles behind it

• Use that as the framework for your own sales email (while injecting your own style, offer, and audience, of course)

Pro tip: Share the sales letter you wanna remix with Claude and have it break down the structure and the principles that make it work for you.

Then write your email off that framework.

Why this works

There are 3 reasons I love this tactic:

• It de-risks the email - the framework behind a legendary sales letter is already proven. You’re not gambling on a brand-new structure, you’re adapting one that’s already made people buy before.
  

• Tactics change, but human psychology doesn’t - the triggers that made people buy back in the 1900s still make people buy today. So if you borrow the psychology, it’s very likely it will still work.
  

• You’ll never run out of angles - there are decades of proven sales letters out there. Every time you need a fresh angle for a launch, you’ve got a nearly endless library to pull from and remix.

Now, this all sounds good on paper but let me give you a quick real life example.

How a Wall Street Journal sales letter became one of our best selling emails

Years ago, my biz partner Cole wrote a sales email for our flagship writing program at the time, Ship 30 for 30.

Now, he didn’t write this email from scratch. Instead, he modeled it off of one of the most famous sales letters of all time:

The Wall Street Journal’s “A Tale of Two Young Men.”

It instantly became one of our best-performing launch emails the first time we tested it.

And after that, it’s gone on to generate multiple six figures in revenue since.

So next time you’re staring at a blank doc trying to write a sales email, please don’t start from scratch.

Go find a sales letter that’s already printed sales, and make it your own.

The Prompt

And to make your life even easier, here’s a prompt to help you remix legendary sales letters into your own sales emails:

Read more

We helped our clients pull off some awesome wins, and every week I shared a new tactic (plus a ready-to-use AI prompt) to help you profit from your newsletter.

Chances are, though, you missed some of them.

So here’s a roundup of my 4 issues from July, all in one place:

1/ Your sales calls are an email gold mine.

Every call is packed with the exact questions and objections your buyers have before they buy.

Luckily, there’s a simple way to turn those into an endless stream of emails - so you never run out of ideas again.

Click here to see how it works.

2/ Our 6-figure newsletter publishing strategy.

Over the past 6 months, we’ve helped a client drive $400k from his newsletter.

In this post, I break down the exact cadence we’ve used to make this happen.

Click here to see the cadence.

3/ This launch tactic nearly doubled our sales in one day.

Most email launches have a big spike on day one, a big spike at the end, and a big dip in the middle.

There’s one tactic that fix this though.

We recently used it in a launch and we nearly doubled our sales in 24 hours.

Click here to see the tactic.

4/ How to personalize your launch emails (the 80/20 way).

Everyone likes to talks about email personalization.

Almost nobody actually does it - usually because it sounds like a ton of work.

But there’s a way to inject personalization and make your emails more substantially more compelling - with a relatively simple setup.

Click here to see the full guide.

Which of these was your favorite?

Hit reply & let me know.

Daniel

But almost no one talks about repurposing your best emails.

Which is strange - because the same logic applies.

If an email performed well once, you should send it again.

Whether it was a sales email or a free-value newsletter, a proven winner is always worth running back.

Still not sold?

Here are 3 reasons why you should be doing this (if you’re not doing it already):

• What worked once will (almost) always work again - don’t ask me why, that’s just how it works.

• Most of your readers never saw it the first time - even a “successful” email only reaches a fraction of your subscribers.

• And even the people who did see it can still benefit from a reminder - as Hormozi says, people need to be reminded more than they need to be taught.

The key?

Timing.

You don’t want to resend the same email a week later.

Wait 6-8 weeks, make a few tweaks, and run it back.

Now let me give you 2 examples.

How we repurpose our best emails across our verticals

At our Premium Ghostwriting Academy, we have a handful of marketing emails that consistently book dozens of discovery calls every time we send them.

So every few weeks, we find one of these proven book-a-call emails, tweak it a bit, and resend it.

Works like a charm every time.

Also back when we were running our flagship writing program, Ship 30 for 30, multiple times per year as a live cohort, we used to have a series of launch emails that were 100% proven.

In fact, every time we would send them they would crush.

So once we knew that was the case, we started to include them in pretty much all of our launch sequences. Usually, we would set things up where at least 50-70% of our emails for any given launch were coming from this repository of proven hits.

That gave us a certain degree of certainty that the would perform well while also leaving some room for experimentation (so we could continue to find new bangers over time).

The Prompt

As usual, I put together a prompt to help you find and repurpose your best emails.

Now, there’s one quick pro tip I wanna share before I let you try it:

If your email marketing tool of choice has an MCP (Kit and beehiiv both do, for example), I highly recommend connecting your go-to AI tool to it (if you haven’t already).

That way, as you start to answer the questions your AI tool will ask you based on the instructions of the prompt, you can ask it to use the MCP to look at the data inside your own email tool - which will make this whole exercise much easier AND productive.

Read more

(If you implement this, you’ll never run out of email ideas again.)

I call it Sales Call Mining.

Every call you get on is a goldmine of questions and objections from people who are this close to buying from you.

And those questions are usually the best email prompts you’ll ever get - because they come straight from the mouths of your actual buyers.

So here’s what you should do:

• A few times a month, pull up all your sales call transcripts from the past few weeks

• Drop them into a tool like Claude or ChatGPT

• Ask it to pull out the most common questions and objections prospects raised

• Turn each one into an email (or a LinkedIn post)

Pro tip: if you use a service like Fathom or Granola, you can actually connect it to Claude via MCP and then Claude can pull up the transcripts for you without you having to copy and paste anything.

That’s it.

Your buyers are telling you exactly what they need to know before they work with you. And now, you can answer those questions at scale.

Why it works

There are 3 reasons why I love this tactic:

• It kills the “what should I write about?” problem - your prospects are literally telling you what topics to write about on every call. So as long as you listen, you’ll never stare at a blank page again.

• One question on a call means dozens of silent prospects - if one person asked it out loud, chances are plenty of others are wondering the same thing. And that unanswered question might be the exact reason they haven’t booked a call with you yet.

• It warms up future prospects before they ever talk to you - when you handle the objection in an email, it’s already dealt with by the time you get on a call. So as a result, you spend less time answering the same questions and more time closing.

Advanced Hack: Build A Full Pre-Call Sequence

Once you’ve written enough of these emails, compile them into a pre-call sequence you send to everyone who books a call with you (before the call happens).

It’s a great way to maximize intent and show rates.

My friend Matthew Brown did that recently and he’s had awesome results.

He fed Claude a stack of his sales call transcripts, had it build a list of the top 10 questions prospects ask before buying, and then wrote a full pre-call sequence answering every one of them.

Now everyone who books a call goes through this whole sequence before they even jump on the call.

His open rates are through the roof. And he’s had prospects tell him they loved getting those emails beforehand because it answered a lot of questions that were already in their head.

The Prompt

Now as usual, here is a prompt to help mine your sales calls and turn them into emails:

Read more

And the coolest part is - our strategy has actually been super simple:

• Every week we send 3 newsletters

• Every month we build a new evergreen sequence

• And every 2-3 months we run a launch sequence promoting his core offering

That’s it.

Now, one of the most common questions I get when I talk to people who are looking to start or scale their newsletter is:

“What kind of emails should I send to my email subscribers every week?”

So in this email, I am going to walk you through the 3 newsletter formats we use every single week - and share a prompt to help you actually plan 4 weeks’ worth of emails.

Ready? Let’s dig in.

The 3-Format Newsletter Week

Most people sit down and try to reinvent the wheel each week.

Every time they need to write a newsletter, they start from scratch, wonder what to write, then do it all over again seven days later.

We don’t do that.

Instead, we have 3 repeatable formats that we rotate through, each with one specific job.

Here’s how each one works:

• Monday - The Curation Email. Resurface something you’ve already made - a lead magnet, an SOP, a few posts from the past week - and compile it all into one email. You nurture your list without creating anything new. And if you resurface posts from LinkedIn or Instagram, your email list gives that content a second push too.

• Wednesday - The Deep Dive. This is where you teach. Take one framework you’re known for and break it down step by step. Then the CTA writes itself: “You can go do this yourself, or if you want help, let’s talk.”

• Friday - The Story. Share the before-and-after of a client, student, or customer who lived out the exact thing you teach. Then you point them to the same next step as Wednesday. People don’t just buy from logic. They also buy from stories.

Obviously, the topics always change. And if we ever feel like trying something different, we can.

But after writing for so many clients, we’ve found it extremely helpful to have a series of staple formats we can alternate between.

Why we love this cadence

3 reasons:

• It kills the blank page - you’re never deciding what kind of email to write, only what topic to fill in.

• You give far more than you take - all the emails are 95% “give” and only 5% “ask.” So when we do ask, we’ve accrued an insane amount of goodwill equity.

• You sell to different people in different ways - the more tactical crowd buys from the Wednesday teardown. Whereas the more emotional crowd buys from the Friday before-and-after.

Now, onto the prompt…

The Prompt

Here’s an AI prompt you can use to plan your newsletters for the next 4 weeks using this exact cadence:

Read more

• You have a big spike of sales on the first day.

• Another big spike of sales on the last day.

• And then, all the other days in between are pretty flat.

Luckily, there’s a way to combat this (while also maximizing your launch’s revenue):

The Halfway Expiring Bonus Tactic

Halfway through your launch, roll out a surprise expiring bonus for everyone who buys your thing before the end of that day (and yes, everyone who’s joined already also gets it automatically).

Here’s why this works so well:

• It creates urgency (in an ethical way) - of course you need to keep your word and make sure only people who bought within the deadline get access to the bonus.

• It doesn’t require a ton of extra work from a delivery perspective - if you’re smart about it, you can leverage something you’d already created or do something that’s relatively low-lift but high-value (a bonus Q&A session, for example).

• People who’d already bought feel rewarded - just make sure to proactively communicate this to folks who’d already pulled the trigger so you don’t get inundated with emails asking whether they also get it or not.

How to pull it off

Now, there are 3 things you need to really nail in order for this tactic to be effective:

• This expiring bonus NEEDS to be the core message of your launch email(s) for the day. Otherwise, people won’t know about it and you won’t create any urgency at all for them to take action.

• You want to save this for Day 3-4 of your launch. That way, people have enough time to familiarize themselves with the offer and decide whether they’re interested in buying your thing (if they aren’t interested in the first place, it’s unlikely your bonus persuades them to buy).

• The bonus should be tightly aligned with the offer. I should make your main offer feel more valuable and compelling (rather than create a net new purchasing decision, which ultimately has the opposite effect).

Example

A few weeks ago, my friend Matthew and I launched a new offer called Stack 30 - a 30-day Substack note-publishing challenge.

Now the first two days we had a decent number of cells but nothing crazy

• Day one we sold ~25.

• Day two, ~40.

On day 3, though, we announced a surprise expiring bonus - a live workshop, free to anyone who bought before the end of the day.

And as a result, we jumped from 40 to around 80 sales in a single day.

One final tip: don’t pre-announce your expiring bonus at the beginning of the launch.

The surprise factor is what makes it feel like a flash sale and creates a lot of the urgency.

The Prompt

Now, as usual, I’ve put together an AI prompt to help you put this tactic into practice without starting from scratch.

This specific prompt will help you brainstorm a personalized Halfway Expiring Bonus idea for your next launch:

Read more

But almost no one bothers to actually do it.

Beyond the usual “Hi [name],” of course.

And I get why.

Real personalization feels complicated. You need data. You need segments. You need to write multiple versions of your emails. It sounds like a lot of work.

But it doesn’t have to be.

Let me show you a simple way to start using personalization to actually make your launch emails more effective (and how to use AI to make this happen even faster).

The Pre-Launch Segmentation Survey

Before your next product launch goes live, ask people to fill out a 3-question survey once they join the waitlist.

We use this on every launch.

Here’s how it works.

• People opt into the waitlist through a landing page.
  

• Right after, they land on a thank-you page with a quick 3-question survey.
  

• We push that data into our email tool (we use Kit) and personalize sections of our launch emails based on their answers using dynamic content.

The key insight here is that your Thank You page is prime real estate. People just took an action.

They’re engaged.

That’s the perfect moment to ask a few quick questions.

Now, let’s talk about the survey.

How We Structure The Survey

We like to keep our surveys super simple:

• 3 questions

• All multiple choice

• Takes 30 seconds total

Now, there are 3 very specific things we’re trying to learn through this survey:

1/ Their archetype.

The “who are you” question.

Are they a business owner or are they employed? Beginner or advanced? Solopreneur or running a team?

The same product solves different problems for different people.

Knowing their archetype lets you speak to their specific situation.

2/ Their biggest pain point.

The “what’s broken” question. What’s frustrating them? What’s keeping them stuck?

When you know their #1 pain point, you can lead with it in your emails. “I know you’re struggling with X.”

Immediately you have their attention because you’re describing their exact situation.

3/ Their biggest goal.

Lastly, the “where do you want to go” question.

What outcome are they chasing? What does success look like?

When you know their goal, you can connect your product to the outcome they actually care about, not the outcome you assume they care about.

This is the 80/20 of email personalization.

How We Used This In A Recent Launch

For our Claude Cowork Bootcamp launch, the survey asked exactly these 3 questions:

• Which of these best describes you? (archetype)

• What’s your biggest goal when it comes to AI? (goal)

• What’s your biggest challenge when it comes to AI? (pain point)

Using the responses, we added dynamic content to the opening paragraph and CTA section of each email.

So if someone said they were a solopreneur whose biggest challenge was “not knowing where to start,” their email opened acknowledging that exact situation.

Everyone got the same email - but with a slightly different version of certain sections.

And this was all possible because of those 3 questions on our Thank You page.

How To Set This Up

Here’s a quick checklist:

• 1/ Create the survey. Use Typeform, Tally, or Google Forms. Keep it to 3 questions. Make them multiple choice so the data is clean.

• 2/ Connect it to your email tool. Push the answers to custom fields on each subscriber’s profile using a tool like Zapier.
  

• 3/ Write emails with conditional content blocks. “If archetype equals X, show this paragraph. If archetype equals Y, show this other paragraph.” (Most email marketing tools allow you to do this.)

• 
  4/ Focus on high-leverage sections. Don’t personalize everything. Just the opening and the CTA section. That’s enough.
  

• 5/ Test before you launch. Make sure the right content shows for the right answers.

Now, as promised, here’s a prompt to help you execute this strategy in a fraction of the time:

The Prompt

This prompt will help you handle a LOT of the heavy lifting:

• Brainstorm the questions for your survey

• Draft the copy for your Thank You page

• Set up all the tech based on your specific ESP

• Write personalization snippets for each archetype

Just copy/paste it into your favorite AI tool, answer a couple questions, and watch it get to work.

Read more

His whole strategy came down to one simple question:

“Would someone screenshot this and send it to a friend?”

That’s what he’d ask himself before posting anything.

What’s interesting is - the screenshot test isn’t really about going viral.

It’s about emotion. And emotion is what makes someone share a post and what makes them click a button, reply, or buy.

Because here’s the thing:

People don’t share (or buy from) content that makes them feel nothing.

They share, reply to, and buy from content that triggers an emotional response.

Think about the last piece of content you shared with a friend. Maybe it was a meme that made you laugh. A hot take that made you go “finally, someone said it.” Or a story that blew your mind.

Whatever it was, it made you feel something.

And that feeling was strong enough that you wanted someone else to feel it too.

That’s the whole game.

So next time you want to engineer a viral-worthy LinkedIn post (or an email that actually gets people to click and buy), aim to trigger one of these 8 emotions:

1/ LOL: “That’s so funny”

Humor is one of the easiest ways to create viral-worthy content. If you make someone laugh, they want their friends to laugh too.

This doesn’t mean you need to become a comedian. Even a well-placed observation or a relatable “why does this always happen” moment can do the trick. The bar isn’t stand-up comedy. The bar is: did this make someone smile and think of a friend who’d also smile?

2/ WTF: “That pisses me off”

Outrage spreads fast. This one’s a double-edged sword, but when used right, it’s one of the most effective.

The key is channeling outrage at something your audience already agrees is frustrating. Bad industry practices. Outdated advice. Things that make their lives harder. You’re not trying to start drama. You’re articulating a shared frustration.

3/ AWW: “That’s sooo cute”

For some reason, our brains can’t resist cute stuff. If it fits your niche, use it.

This could be a heartwarming customer story, a behind-the-scenes moment with your team, or even just a genuine moment of vulnerability. People share things that make them feel warm inside.

4/ WOW: “That’s amazing”

Success stories, impressive stats, unexpected wins. Everyone loves to share something that blows their mind.

The trick here is specificity. “We grew our business” doesn’t trigger WOW. “We went from $0 to $1M in 11 months with zero paid ads” does. The more specific and surprising the detail, the more shareable it becomes.

5/ YAY: “That’s great news”

Good news gets shared. Especially when it’s about someone your audience cares about or looks up to.

This could be celebrating a customer win, highlighting someone in your community, or sharing a positive industry development. People like to spread good vibes.

6/ NSFW: “That’s crazy”

Similar to WOW but with a weird or unexpected twist. Hard to manufacture, but powerful when you nail it.

This is the “wait, what?” content. The stories that make people stop scrolling because they can’t believe what they just read. Unusual approaches, counterintuitive results, things that shouldn’t work but did.

7/ OHHH: “Now I finally get it”

Simplifying ideas is a superpower. When you help someone finally “get” something, they’ll share it.

This is some of the most valuable content you can create. Taking a complex topic and breaking it down so clearly that it clicks for people. When you do this well, people share it because they want to look smart for having found it. And they want their friends to finally understand too.

8/ FINALLY: “Someone said what I was thinking”

This one’s gold. When you put into words what your audience has been thinking but couldn’t (or wouldn’t) say themselves, they’ll share it as a form of agreement.

This is why hot takes spread. Not because people love controversy, but because when someone articulates something they’ve been feeling, sharing it feels like saying “YES, THIS.” It’s a form of identity expression.

How To Use This

Now, to be clear:

You don’t need to hit all 8 emotions. You just need to hit one.

Before you publish your next piece of content, ask yourself:

Which of these 8 emotions am I triggering?

If the answer is “none” or “I’m not sure,” you’ve got a problem. That’s a sign your content is probably informative but not emotional. It might be useful, but it won’t spread. And it will definitely not sell.

Go back and find the emotional angle.

Maybe you’re teaching something. That’s OHHH territory. Can you make the explanation so clear it finally clicks?

Maybe you’re sharing a result. That’s WOW territory. Can you add the specific detail that makes it unbelievable?

Maybe you’re making an observation. That’s FINALLY territory. Can you articulate the thing everyone’s thinking but not saying?

Find the emotion. Then lean into it.

The Prompt

Here’s a prompt to help you write content that triggers one of these 8 emotions:

Read more

Yet it’s the difference between one-time buyers and lifetime customers:

A Post-Purchase Sequence.

Let me show you how to build one.

But first - let’s talk about why this matters

A lot of creators think their goal is to “sell their thing.”

But in reality, your goal is to help people solve a problem AND get a result so they’re happy they bought, give you a great testimonial, refer their friends, and ultimately buy your future offers too.

And sure, for that to happen, they need to buy first.

But after that, you don’t want to leave people on their own.

Instead, you want to support them (so they actually put what they learn into practice and get value from the product).

Insert: Your Post-Purchase Sequence.

Here’s how this sequence is structured.

Email 1: The “Warm Welcome” Email

When to send: Immediately after purchase

This is a logistical email.

The goal is to welcome them and walk them through everything they need to access the product.

Give them a warm welcome, clear instructions on how to get in, what to do first, and what to expect next.

Don’t overthink this one. Just make sure they can actually use what they paid for and all the instructions are clear & straightforward.

Email 2: The “Quick Follow Up” Email

When to send: 24 hours later

Check in and share tips to help them get the most out of the product.

This is also a great opportunity to remind them of key action steps before getting started.

A quick “How’s it going so far?” plus 2-3 tips goes a long way.

This email builds momentum and keeps them engaged early.

Email 3: The “Biggest Challenge” Email

When to send: 2-4 days later

Address the biggest obstacle people face when starting.

And walk them through how to overcome it.

Name the challenge.

Normalize it. (”This is super common...”)

Then show them how to push through.

This is where you prevent drop-off.

Most people quit when they hit friction. This email helps them keep going.

Email 4: The “Underrated Feature” Email

When to send: 2-4 days later

Highlight a feature people might overlook, but is actually very valuable.

Call out something specific they might have missed, explain why it matters, and show them how to use it.

Bonus points if you can tie it to a quick win.

This email drives deeper engagement and helps people get more value from what they already bought.

Email 5: The “Check In Survey” Email

When to send: 2-4 days later

Ask for feedback.

That way, you can make sure they’re getting value plus get feedback to improve the product over time.

Keep the survey short (3-5 questions max) and explain why their feedback matters.

Pro tip: Offer an incentive to boost responses. A discount, a bonus resource, or entry into a giveaway - these can all work well.

Email 6: The “Bridge” Email

When to send: 5-7 days later

Introduce another product that helps with the next problem they’ll face.

So you can bridge the gap between where they are and where they want to go next.

Acknowledge where they are now (they’ve made progress!), name the next challenge they’ll likely face, and introduce your follow-on product as the solution.

No hard sell. Just an invitation.

Important: We only send this email if we have a relevant follow-on product. Don’t pitch something that doesn’t make sense.

The Big Picture

As you can see, this sequence isn’t complicated.

But if done right, it can have a HUGE impact on your business.

• Fewer refunds because people actually use what they bought.

• More testimonials because people get results. More referrals because happy customers talk.

• And higher lifetime value because they buy again.

Most creators stop communicating after the sale.

Don’t be most creators.

Now, as usual, I’ve put together an AI prompt to help you implement this strategy in a fraction of the time.

The Post-Purchase Sequence Prompt

To get started, copy and paste this prompt into your favorite AI tool, then answer all the questions it’ll automatically ask you & watch your AI draft your entire sequence in a few minutes.

Then you can edit and finesse as needed:

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